Short-video sharing app TikTok yesterday launched a pilot programme that lets users upload video resumes for US-based jobs ranging from a WWE Superstar to a senior data engineer at Shopify or a creative producer at TikTok itself.

Under the “TikTok Resumes” programme, companies including Chipotle Mexican Grill and Target Corp will accept video resumes for openings from July 7 through July 31. Used widely by Gen Z and millennials, the platform will let users apply for entry level jobs to experienced positions with videos bearing the hashtag #TikTokResumes, the company said in a blog post.

The United States has been facing a shortage of willing workers as labour demand returns after the pandemic, fuelled by rapid vaccinations against the coronavirus.

 

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