Malaysians Internet users are one of the most socially engaged markets in the world, findings from TNS’s Connected Life study show. For 35% of users, the first thing they see upon waking up is their mobile phone, which is also the last thing 34% look at before sleeping. Phone usage contributes 2.8 hours to the 4.5 hours of leisure time Internet users in Malaysia spend online every day. Much of this screen time is spent in staying more connected. While 59% of users spend a lot of their time on social media, email remains an important tool, with over 58% sending personal emails on a daily basis. 48% of Malaysian’s cite Facebook as their favourite social platform, with 88% visiting the site on a weekly basis. Malaysia has however not quite given up traditional media, with 27% tuning in to television during dinner, and 12% reading the newspaper in the morning.
