Salmon partners with SM Store, the largest retailer in the Philippines
MANILA, PHILIPPINES – Media OutReach – 23 February 2023 – Salmon, a consumer lending-first fintech start-up, today announces its partnership with the largest retailer in the Philippines, SM Store. From now on customers of SM Store will have the opportunity to buy their products using the Salmon point-of-sale service giving them access to installment financing as well as greater freedom and flexibility.

With its first-rate service and fast loan approval process, Salmon will allow customers to enjoy shopping without long approval processed and the hassle of needless paperwork. Partnership with SM Store adds on to the merchant network of Salmon throughout the Philippines and aims at satisfying the significant pent-up demand for consumer lending with Filipino customers.

Raffy Montemayor, Co-founder of Salmon said – “Partnering with SM Store, a true leader in the world of retail in the Philippines, will deliver considerable mutual benefits both to SM Store and Salmon. SM Store attracts a large number of Filipinos looking for a great shopping experience, and Salmon will now be there to make this experience better and even more affordable. Continuing to follow our business ethos, we are expanding alongside some of the most marquee names in retail so that finance rather than an obstacle to shopping will come to aid of ordinary shoppers with our quick installment loans. We are firmly convinced that using financial products, obtaining loans, paying bills and all other time-consuming financial routine will eventually be seamlessly integrated into our daily lives, at Salmon we will aim to make this vision a reality.”
Hashtag: #Salmon #fintech #smstore #shopping



The issuer is solely responsible for the content of this announcement.

About Salmon

Salmon is a brand under FHL Financing Company Inc. Based in the Philippines, it was founded in October 2022 by banking and fintech veterans Pavel Fedorov, George Chesakov, and Raffy Montemayor and today has more than 120 professionals in its Manila office. Salmon develops financial products with a focus on innovation, flexibility and value add for clients. Starting with point-of-sale (POS) lending, the company intends to expand its range of financial services to cover all the daily needs of the client in the Philippines and beyond.
“Salmon” is a brand owned by FHL Financing Company, Inc., a licensed financing company regulated by the Securities and Exchange Commission with Certificate of Authority
No. F-22-0038-29 and Company Registration No. 2022100071291-07. Read the terms& conditions and the relevant disclosures before availing of any loan product or service.




SM Store

SM Store is the Philippines’ largest department store chain with several branches nationwide. We offer a great selection of menswear, womenswear, children’s wear, all kinds of beauty products, and things for the home. You can also find stationery, electronic gadgets, snacks, toys, hardware, and fun Philippine souvenirs here.

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