While at the Moncler Genius show, she was pictured with Swizz Beatz, who helped produce her hit single “Goodbye Princess”. This marked new territory for the Grammy award-winning producer who had never previously ventured into the realm of Chinese music. Swizz Beatz has a track record of working with some of the biggest talents in the music industry, including Justin Bieber, Jay-Z and Madonna. Tia also teamed up with Grammy award-winning female DJ duo Nervo, to create a pulsating remix of “Goodbye Princess”, shattering records on YouTube as Tia became the fastest artist to break 100 million views on the platform within 20 days with a Chinese pop song.
In addition to working with Tia Lee on her music, DJ duo Nervo have also come onboard as ambassadors for the global C-pop star’s #EmpowerHer campaign. The campaign seeks to spread the message of female empowerment, encourage women to have confidence in their abilities and to strive for a better future. She has used her song as a vehicle to spread awareness for women-centric charities to further their missions.
The roots of the #EmpowerHer campaign are in Tia’s own experiences of being stereotyped as a woman in the entertainment industry. She is now redefining her career as a musician and fashion trendsetter, stepping out of her comfort zone and embracing a newer, truer version of herself.
Official press materials:
| Tia Lee at Julien Macdonald FW23 show | https://youtu.be/EfWv7FOcUaI |
| Tia Lee at Richard Quinn FW23 show | https://youtu.be/hEwaMvRFXeI |
| Tia Lee at David Koma FW23 show | https://youtu.be/YorrDVjmYFQ |
| Tia Lee at London Fashion Week FW23 photography | https://www.dropbox.com/sh/7o7eg1mxdc8et7m/AAA1lLy7gtP4pkvsAZTeurn5a?dl=0 |
Tia Lee Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/
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