Targets 1000 licensed clubs to serve a global audience of millions
KUALA LUMPUR, MALAYSIA – Media OutReach – 1 July 2020 – Evolution Wellness, Asia’s
leading health club operator whose portfolio of brands also includes Celebrity
Fitness and Fitness First, today announced the launch of a competitive
licensing programme for its high value, low price (HVLP) gym brand GoFit. A new
concept developed and owned by Evolution Wellness, GoFit is guided by its brand values of Smart, Bold,
and Invigorating, and a game-changer
in the HVLP category, presenting members with a smart new way to train through
a no-frills, fuss-free yet high quality gym experience. Through its global
licensing programme, Evolution Wellness sees an opportunity to address an
audience of millions, and confidently predicts a global reach of over 1000
licensed clubs.
With
membership prices starting from approximately USD20 a month, GoFit is not just
affordably priced, but also very well equipped with a wide range of cardio,
strength and Olympic lifting equipment catering to all levels of gym goers — from the new-to-fitness
customer, to the fitness fanatic. At a GoFit club, access is gained through an
app for increased security, which facilitates 24/7 operating hours should the
demographic require it, while a self-managed membership system makes it easy
for members to purchase add-on services such as a session on a HydroMassage
Lounger1, or a FitQuest fitness assessment2. Members can
also participate in a Signature GoFit workout3, SuperCircuitTM;
work out to scheduled or on-demand digital classes, as
well as stream their own workouts onto the large screens in the MyGoZoneTM.
The
first GoFit club in the world, which
is owned and operated by Evolution Wellness, opened its doors to members at
Central i-City Mall in Shah Alam, Malaysia last November, and is already
serving over 2,000 members. The flexible nature of the GoFit model saw the
first location implementing a ladies-only ‘gym within a gym’, privately accessed
through the woman’s changing room. “This feature has been a fantastic success
in the Malaysia market, and we believe that it has significant further
potential in markets overseas,” said Simon Flint, Chief Executive Officer,
Evolution Wellness.
Evolution
Wellness has already committed to a further 12 GoFit clubs in Malaysia,
Thailand and Indonesia on an owned and operated basis, and is in discussion on
a number of additional sites in the Philippines, Hong Kong, and Singapore.
“In
addition to our owned and operated clubs, we are today officially launching our
licensing programme which will see this new and exciting HVLP brand go global.
We already have keen interest from investors looking to participate in this at
the master licensee level, which gives us a lot of confidence in the
credibility and reach of this brand,” Flint added. “The collective experience
of our senior leadership team draws from decades of exposure to the global
fitness industry, therefore there’s a lot of captured learning invested in
creating our GoFit brand. The public response to our launch site in Malaysia
has been everything we could have hoped for, and we are genuinely excited to
introduce this brand onto the global stage.”
GoFit’s Director of Licensing, Nad Myan, said, “The
budget gym segment around the world has experienced accelerated growth in
recent years, and we feel that there is still a lot of room for growth in the truly high value, low price category. We’re
excited at GoFit’s potential to change the way people think about budget gyms, and
we’d like to invite fitness-loving entrepreneurs and individuals to join us on
our journey. We have a competitive licensing programme that we believe is the most attractive fitness business
platform for those looking to venture into the vibrant global fitness industry,
with the expertise and commercial support of Asia’s leading health club
operator.”
For
more information about GoFit licensing opportunities, please visit http://bit.ly/GoFitLicensing2020.
For further media enquiries
/ interview requests about GoFit or Evolution Wellness, please contact: Jillyn
Tan ([email protected]).
Download more images of the
first-ever GoFit club at Central i-City Mall in Shah Alam, Malaysia here.
Notes:
- HydroMassage provides an invigorating recovery programme delivered by
travelling water jets under a waterproof skin (so the user doesn’t get wet) to
help alleviate muscle and soft tissue injuries. - FitQuest is a fitness assessment that utilises four simple exercises (or
tasks) and a heart rate recovery measurement that only takes four minutes to
complete. Once the tasks have been completed, the results are
displayed on the screen immediately and are also accessible online. The
FitQuest machine can also be used to perform a body composition analysis to
determine a variety of metrics including body fat and muscle percentage. -
SuperCircuit™ is a proprietary GoFit programme, with a mixture of cardio
and strength training to give you that full-body burn. Members train in a
designated zone for SuperCircuit™ where our equipment
selection has been carefully constructed to ensure ease of use, adding to the
efficiency the workout.
About GoFit
GoFit was created with the intention of making
fitness accessible to more people. Guided by its brand values of Smart,
Invigorating, and Bold, GoFit aims to provide members with a convenient
approach to fitness using technology as an enabler, in line with its brand
positioning ‘to energise life through easy and affordable fitness.’ It offers
members a smart new way to train through a no-frills, fuss-free gym experience.
Malaysia is home to the pioneer GoFit club, which opened in November 2019.
Get smart. Go. Get started with GoFit by visiting www.gofit-gym.com.
About Evolution Wellness
Evolution Wellness is the
owner and operator of Asia’s largest wholly-owned network of fitness clubs.
Established in 2017 following the coming together of two leading fitness brands
in Southeast Asia – Celebrity Fitness and Fitness First – we’re on a journey of
growth ‘from fitness to wellness.’
Our vision is to build a
comprehensive wellness ecosystem for our members and customers, and providing a
compelling range of propositions to help them become the best versions of
themselves. With a network of more than 170 properties across six countries,
we’re focused on leveraging the strength of our brands, and continuing to grow
our business through continuous innovation, expansion, diversification, with
robust strategic governance.
For more information about
Evolution Wellness and our portfolio brands, please visit www.evolutionwellness.com.
