HONG KONG, CHINA – Media OutReach – 21 October 2020 – AXA Hong Kong and St. James’ Settlement joined hands to launch the ‘AXA Light Up Your Mind Programme’ in 2018 to enhance the mental wellness of underprivileged primary students (P.4 – P.6). The programme has enabled students to learn about mental wellness, emotions and diet, and smart wealth management through interactive games to achieve a healthy and balanced development. Since launch, it has served close to 400 students from 20 primary schools. As online learning becomes a key learning model under COVID, AXA Hong Kong has further developed the ‘AXA Light Up Your Mind Programme’ into an online learning platform, expanding its support to all primary students in Hong Kong.
The ‘AXA Light Up Your Mind Programme’ online learning platform (https://axalightupyourmind.com, available in Chinese only) provides students with useful video resources (e.g. understanding stress, stress-relieving activities and breathing exercises, know your food and money management) and interesting educational games (e.g. happy run, stress-reduction rabbit etc.). It also offers teachers rich resources to take reference from when conducting classes relating to mental wellness.
Not only does the online learning platform provide students with useful video resources (e.g. understanding stress, stress-relieving activities and breathing exercises, know your food and money management) and interesting educational games (e.g. happy run, stress-reduction rabbit etc.), it also offers teachers rich resources to take reference from when conducting classes relating to mental wellness.
Ms Andrea Wong, Chief Corporate Responsibility Officer, AXA Hong Kong and Macau, said, ‘Good mental health is important for everyone. According to the survey conducted by St. James’ Settlement in June, 76% of senior primary students were stressed about class resumption[1]. It is crucial to help students understand their emotions and learn about healthy stress management early, so that they are well equipped to handle different challenges as they grow up. We are grateful for our partnership with St. James’ Settlement to bring the ‘AXA Light Up Your Mind Programme’ to students in Hong Kong. It is encouraging to see the positive feedback from participants of the programme in the past two years and we are excited to expand this programme into an online learning platform, so that both students and teachers can have easy access to useful learning resources about mental, physical and even financial wellness, which are all key to a balanced development of primary students.’
Please visit https://axalightupyourmind.com to experience the ‘AXA Light Up Your Mind Programme’ online learning platform (in Chinese only).
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[1] Survey conducted by St. James’ Settlement: https://www.sjs.org.hk/preview/tc/media/press-detail.php?id=38
ABOUT AXA HONG KONG AND MACAU
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AXA Hong Kong and Macau, a member of the AXA Group, prides itself on serving over 1.5 million customers[1] with our superior products and services. AXA is the top-tier life insurer in Hong Kong with the longest history[2] and is ranked No. 2 in insurance – life, health (stock) category worldwide[3]. In addition to being the No. 1 global Property & Casualty commercial lines insurer[4], we are the No. 1 most considered insurance brand in Hong Kong[5]. We are also one of the largest health protection providers in Hong Kong and Macau. AXA is one of the most diversified insurers, providing a full range of coverage for individual and commercial customers. We offer all-round, integrated solutions across Life, Health and Property & Casualty to address all our customers’ insurance needs.
As an innovative insurer, we leverage on Big Data and AI to transform the customer experience end-to-end, making insurance simpler and more personal. We continue to drive innovation notably in health and protection, supporting customers in prevention, treatment and recovery.
We also believe it is our inherent responsibility to support the communities in which we operate. AXA Foundation is our flagship corporate social responsibility programme covering all our efforts in promoting holistic wellbeing and supporting the underprivileged to create a positive and lasting impact in the communities of Hong Kong and Macau.
[1] Including customers of AXA China Region Insurance Company Limited, AXA China Region Insurance Company (Bermuda) Limited (incorporated in Bermuda with limited liability), and AXA General Insurance Hong Kong Limited [2] Top tier insurers are defined based on the annualised premiums of Individual Direct New Business (Classes A to F) of Statistics on Hong Kong Long Term Insurance Business published by the Insurance Authority [3] 2020 Fortune Global 500 [4] AXA Corporate Solutions, AXA Matrix Risk Consultants, AXA Insurance Company, and AXA Art with AXA XL’s insurance and reinsurance operations combined [5] AXA Hong Kong Brand Preference Tracking Report 2019 |
