Starbucks to close all 8,000 company-owned US stores for racial tolerance training
Starbucks Corp will close all 8,000 of its company-owned US cafes for the afternoon on May 29 so 175,000 employees can undergo racial tolerance training in response to protests and calls for boycotts after the arrest of two black men waiting in a Philadelphia store. The company said that it will also provide training materials for non-company workers at the roughly 6,000 licensed Starbucks cafes that will remain open in locations such as grocery stores and airports.
The announcement from world’s biggest coffee company comes as it tries to cool tensions after the Philadelphia incident last week sparked accusations of racial profiling at the chain, which is the subject of a boycott campaign on social media. The controversy is the biggest public relations test yet for new Starbucks Chief Executive Kevin Johnson, who already was fighting to boost traffic to Starbucks amid competition from coffee sellers ranging from hipster cafes to fast-food chains and convenience stores. “While this is not limited to Starbucks, we’re committed to being a part of the solution,” said Johnson, a former technology executive who took the helm about a year ago.
Even if the threatened boycott does not materialise, the 8,000 temporary store closures will almost certainly have an impact on sales. Starbucks did not say how many hours the stores would be shuttered on May 29, but the afternoon is the slowest time for Starbucks’ business.
