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Future-Ready Journey

At True Corporation, we believe that people are the driving force behind organizational progress, innovation, and collective well-being. Our diverse workforce, with its unique skills, perspectives, and collaborative spirit, is the key to our success and the catalyst for positive change in Thailand and beyond. We are committed to fostering an inclusive and empowering environment where individuals can thrive and contribute their best to creating a brighter future for all. Recognizing that digital transformation is not just about technology but also about people, we introduced the "Future-Ready Journey" to serve as our comprehensive roadmap, guiding True Corporation and its divisions towards the overarching goal of becoming Thailand's Leading Telecom-Tech Company.

The initiative has yielded encouraging results, especially in terms of enhancing digital literacy among our employees. The Data Champion program, a targeted initiative within the journey, has demonstrated a remarkable increase in awareness, with a 43% improvement in overall digital literacy, as measured by pre-assessment and post-assessment percentages. This indicates a significant step forward in ensuring that our workforce is equipped to navigate the digital landscape. Financially, our digital transformation efforts have translated into positive indicators. Revenue growth and cost savings are tangible outcomes of our strategic initiatives. By bringing talented individuals from different business units into a data analytics program under the “Future-Ready Journey” initiative, we not only invested in our workforce but also generated tangible returns. The application of their newfound knowledge and skills resulted in the initiation and enhancement of projects across business units, contributing to an estimated revenue of 2,102 million baht and cost savings of 337 million baht in total.

Modernization

The first pillar entails staying at the forefront of technology to ensure that True Corporation's offerings remain cutting-edge and relevant. The digital era demands constant innovation, and to meet this demand, we have transformed our operations, both internally and for our customers, adopting a modern approach that aligns with the fast-paced world we operate in. Our commitment to staying ahead of the technological curve has not only enhanced our competitiveness but has also positioned us as a leader in the dynamic telecom-tech industry in Thailand.

Automation

the third pillar has played a pivotal role in our transformation journey. By aligning and applying automated processes to various workflows, we have significantly reduced manual tasks. This has translated into a more productive and faster operational environment. The integration of automation technologies has not only increased the efficiency of our operations but has also allowed us to allocate resources more strategically, focusing on value-added tasks that contribute to our overall business objectives.

Simplification

Simplification has been a key focus area, streamlining processes to enhance user experiences and operational efficiency. A tangible example of this is the integration of two HR platforms from the pre-merger True and Dtac entities into a unified platform called SuccessFactors. This consolidation has not only simplified the administrative processes for our employees but has also created a seamless experience for our human resources department. Additionally, we implemented new collaboration platforms—namely True Connect, and True Vroom—to facilitate communication and teamwork across the organization, fostering a culture of innovation and efficiency.