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Company details


18 True Tower,
Ratchadapisek Road,
Huai Khwang,
Bangkok 10310

18 True Tower, Ratchadapisek Road, Huai Khwang, Bangkok 10310


Telecom-Tech and Digital Services Provider


To be Thailand’s leading telecom-tech
company, transforming the lives of
Thai people and propelling businesses
to the forefront of the digital economy

To be Thailand’s leading telecom-tech company, transforming the lives of Thai
people and propelling businesses to the forefront of the digital economy

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In the fast-evolving landscape of telecommunications and technology, True Corporation stands as a beacon of innovation and excellence in Thailand. The result of the strategic largest-ever telco merger in Southeast Asia between True Corporation and Total Access Communication Public Company Limited, the company has set its sights on transforming the digital ecosystem from within, shaping a brighter future for its employees, customers, Thai people and beyond so as to become Thailand's leading telecom-tech company.

Unlocking a Brighter Future: True Corporation's Commitment to Innovation and Employee Excellence

True Corporation's journey towards excellence begins with a profound commitment to innovation and employee empowerment. Recognizing the challenging transformative potential of amalgamation, the company has embarked on an ambitious initiative to overhaul its organizational systems, culture, and talent management.

The amalgamation has catalyzed a comprehensive transformation of True Corporation's digital landscape. This endeavor extends beyond mere technological upgrades; it encompasses a cultural shift that permeates every aspect of the organization. The goal is not only to elevate the quality of life for employees but also to enhance the overall experience for customers, Thai citizens, and a global audience.

This commitment to innovation is evident in the company's strategic focus on modernization, simplification, and automation. These principles serve as guiding lights, steering True Corporation towards becoming Thailand's leading telecom-tech company.

A Visionary to Become Thailand’s Leading Telecom-Tech Company

True Corporation's vision revolves around three key pillars: modernization, simplification, and automation. The principles embodied in these pillars extend beyond products and services, encompassing the comprehensive transformation structure of the entire company.
  • Modernization involves staying ahead of the technological curve, ensuring that True Corporation's offerings remain cutting-edge and relevant.
  • Simplification streamlines processes, enhancing user experiences and operational efficiency.
  • Automation, the third pillar, ensures that technology is leveraged to its fullest potential, allowing the company to operate seamlessly in a fast-paced digital environment.
The company's commitment to these principles is reflected in its multifaceted approach to products and services, ranging from mobile and fiber broadband, smart home solutions, smart vehicles, education, transportation, entertainment, telemedicine, business solutions and more. From empowering businesses with innovative solutions to enhancing the daily lives of all stakeholders, True Corporation's reach extends across various facets of modern living.

Revolutionizing Human Resources

True Corporation recognizes that a successful transformation is not possible without a strong and motivated workforce. Therefore, the company's human resources strategy is geared towards building the best place to work with key 4 people-driven strategy, ensuring that employees thrive both personally and professionally.
  • Unified HR Digital Experience : A key element of this strategy is the implementation of unified HR digital experiences. Leveraging systems like SuccessFactors, True Corporation has streamlined HR services, enhancing the digital experience for employees. This not only improves efficiency but also reflects the company's commitment to staying at the forefront of HR technology.
  • Bringing 4C Value into Life : Bringing the company's core values, known as the 4C—Compassion, Credibility, Co-creation, and Courage—into daily life is another pivotal aspect of True Corporation's HR strategy. This is achieved through a set of Culture Playbook, 24 Behaviors and more that guide employees in their actions, creating a unified and purpose-driven culture. To foster open communication, the "Ask Us Anything" initiative invites employees to voice their thoughts directly to C-level executives, ensuring that leadership remains attuned to the pulse of the organization. Additionally, the "Happy Pay Day" concept introduces an element of leisure and celebration, making payday an event to look forward to.
  • Limitless Learning : True Corporation is committed to the continuous development of its employees through limitless learning opportunities. Initiatives like Learnathon provide employees with a structured learning journey, while the "Leader as Coach" program equips leaders with the skills to guide and mentor their teams effectively.
  • Family as One : The "Family as One" initiative goes beyond traditional employee benefits by extending perks to employees' families. From free fitness programs to psychometric tools that allow them to better understand themselves, True Corporation recognizes the importance of holistic well-being for its employees and their loved ones.

Best-in-Class Talent Management Program

In the competitive landscape of talent acquisition, True Corporation leverages a best-in-class talent management program as part of building a resilient and sustainable company workforce. Recognizing that attracting and retaining top talent is essential for sustained growth, the company employs a multifaceted approach.
  • True Academy , the company's summer internship program, serves as a fertile ground for nurturing young talents. This initiative not only provides students with real-world exposure but also allows True Corporation to identify and cultivate potential future leaders.
  • True Next Gen , the 18-months management trainee program, is a testament to the company's commitment to developing a pipeline of leaders. This program categorizes talents into two tracks—business talent and tech talent—acknowledging the diverse skill sets required to drive innovation in the telecom-tech industry.
In the talent war, True Corporation understands the importance of offering both financial and non-financial incentives. This approach ensures that the brightest minds are not only attracted to the organization but are also motivated to contribute their best.

In essence, True Corporation's transformation into Thailand's leading telecom-tech company is a testament to its unwavering commitment to innovation, employee excellence, and organizational culture change. Through strategic amalgamation and a revolutionary human resources approach, True Corporation is pioneering digital modernization, simplification, and automation, shaping the future of telecom-tech in Thailand. Its diverse portfolio enhances the lives of stakeholders, while its best-in-class talent management program ensures a sustainable pipeline of innovation. True Corporation's story is one of transformation, innovation, and excellence, shaping the digital landscape of Thailand, creating a better quality of life "FOR ALL".

Employee Testimonial

Name: Keeratika Hokierti
Designation: Business Development Manager

Our company creates a better workplace by offering hybrid work options, integrating onsite and remote work from anywhere, and providing facilities such as conference room, team tables, individual desks, gym, resting area and a conducive environment, fostering work-life balance and a supportive culture.

The key factor motivating my commitment to our company is its encouragement on my personal and professional growth. I find a platform to reach my potential and achieve my career-professional goals with continuous learning, career advancement opportunities, as well as leadership and mentorship programs.

Name: Rachasit Saksiri
Designation: Head of Provincial Business Department

In my professional life, the working atmosphere is important. True support us by renovating from a traditional to a smart office, which can help me stay focused and organized. We also have free area to rest and exercise.

Appreciation and recognition are two important factors that keep me motivated to work here. True, and our management has given me every support and opportunity for challenges and advancement to enable all customers fulfill their lifestyles by receiving good service from us.

Name: Piyapat Huaihongthong
Designation: True Next Gen (Management Trainee)

Embracing workplace diversity is key to building a healthy organization for the future, and I find it here at True. This goes beyond considerations of gender or race; it also deals with every aspect of individuals from different walks of life. Every thought is heard and valued here.

I have my own career path, and it is subject to change. True supports my career development desire by offering opportunities to upskill and reskill through the Individual Development Plan program. Additionally, if I deicide to switch my career path, the system here also facilitates me to do so.

Name: Rujrada Jiempanichayakij
Designation: Senior HR Officer

True has actively fostered a better workplace in "Now Normal" situations by implementing employee-friendly policies such as flexible work hours and remote options. They prioritize employee well-being with wellness programs and mental health support (True Health). Moreover, True consistently promote a more equitable work environment, ensuring every employee's voices are valued and heard.

The key factor that motivates me to continue working with True is their acknowledgment of employee personal and professional growth. True consistently ensures our readiness and provides pathways for development. A recent example is "Future Ready True Future Ready You" campaign, offering opportunities for skill enhancement and recognition for achievements, this support and investment in my success drive my dedication to the organization.

Name: Napat Saenia
Designation: Future Talent Partner Executive

True places great importance on creating a better workplace, including office renovations, and improving the working environment to make it more relaxing. They also provide spa and fitness facilities to allow employees to relax and feel like they are working at home.

The key factor that motivates me to continue working for True Corp is the care and concern for employees, as well as the opportunities for growth in various job roles. True provides internal job rotation, allowing me to work in different areas and not confining me to just one department or job role.