Visa has appointed Adeline Kim as its new Country Manager for Singapore & Brunei, taking over the role from Kunal Chatterjee, who will take on another role at Visa to head up Innovation for Asia Pacific.

Adeline has spent over 10 years at Visa in several leadership roles. Most recently, she was Head of Data Solutions for Asia Pacific based in Singapore, and was responsible for leading the strategy, prioritisation, development and delivery of Visa’s data solutions including Open Data, Digital Identity, Risk Solutions and Data Products.

Visa said in a statement that she has an in-depth knowledge of Visa’s business, products, and strategy, having also been the Head of Products and Solutions for Southeast Asia, and Head of Consumer Solutions for Asia Pacific. She is extremely familiar with the Singapore market, where she helmed several leadership roles in Citibank Singapore, United Overseas Bank and Singapore Tourism Board, where she started her career.

Adeline said: “Singapore is my home market, and one of the most dynamic and forward-looking countries in the world, so I’m extremely excited to take up this role and work with a high-performing team.”

In terms of the payments landscape, she noted that Singapore is very advanced and developed in its journey compared to the rest of the world. “Visa is an industry leader, and we are well-positioned to drive positive impact for consumers, businesses and the overall payments ecosystem.

“I look forward to working with our clients, fintechs and regulator to expand more usage and acceptance for digital payments and ensure that consumers and businesses can pay and be paid seamlessly and efficiently.”

Serene Gay, Visa’s Group Country Manager for Regional Southeast Asia, said: “We are thrilled to have Adeline join our team as the Country Manager for Singapore & Brunei. She brings a great depth of industry experience and is a proven leader who has strong relationships with many of our clients and employees in the market.

“She is uniquely positioned to lead the team and support our clients as we strive to deliver on our purpose to uplift everyone, everywhere by being the best way to pay and be paid.”


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