• Amazon supports local retailers on business continuity during
    COVID-19 and beyond through Enterprise Singapore’s Singapore E-Commerce
  • Amazon introduces additional incentives for local
    retailers to sell online, including complimentary account management support,
    monthly subscription fee waiver, and more

SINGAPORE – Media OutReach – 20 May 2020 – (NASDAQ:AMZN) – As part of Enterprise Singapore’s
Singapore E-Commerce Programme[1],
Amazon is inviting local small and medium-sized (SME) retailers interested in
making their products available to more customers and growing their businesses online,
to sign up with Amazon.sg. Eligible small and medium businesses qualify for a
one-time grant from Enterprise Singapore of up to S$9,000 per retailer over 6
months when they register to sell with Amazon.sg. The grant can be used
to subsidize content development, product listing, channel management,
fulfilment, advertising and promotion, trainings and workshops to help local retailers
enhance their eCommerce capabilities and reach more customers in Singapore. Amazon
is also offering participating local retailers a one year complimentary account
management support, waiver of monthly subscription fees of S$29.90 per seller,
waiver of fees for all deal exposure on Amazon.sg, and additional incentives from


This comes on top of
the benefits of selling on Amazon, which enables retailers to make their
products easier to find and easier to buy. Retailers can enjoy participation in
Amazon’s promotional campaigns, data analysis of sales on Amazon, access to
training workshops, and access to over 200 innovative tools and features to
help them manage their businesses effectively on Amazon. Interested SME
retailers can find out more information here: https://services.amazon.sg/esg-e-commerce-booster-package.html


businesses are a part of Amazon’s DNA and we are proud to collaborate with
Enterprise Singapore on this initiative to help local retailers grow their
business online and succeed in the long term. We remain committed to empowering
retailers to sell their
products on Amazon, reach more customers, and expand their business in
Singapore,” said Bernard Tay, Country Leader, Amazon.sg Seller Services and Head of Amazon
Global Selling Southeast Asia, Australia and New Zealand.


Alan Yeo, Director for
Retail & Design, Enterprise Singapore, said: “To remain competitive,
retailers need to bring their businesses online. E-commerce enables retailers
to diversify their revenue stream, expand their customer base and engage customers
24/7. This was already a growing consumer trend before COVID-19 and has become
even more critical during the current period. It is a trend set to stay post COVID-19. We are pleased to have Amazon
join us in our initiative to support our local retailers with their
transformation efforts.”


One year complimentary
Amazon account management support

Retailers who
kick-start their online business with Amazon through the Singapore E-Commerce Programme
will enjoy one year complimentary dedicated account management support. This
includes guided registration, listing of products, and selection of fulfilment
channels and tools on Amazon to promote and grow their businesses. Retailers
will also benefit from payment processing and credit card fraud protection,
promotional features that will help them get discovered more by customers, and
reports and analytics to improve their business. In addition, Amazon can assist
retailers in obtaining support from third-party service providers for various
business management aspects, including tax advisory, financial management and
trademark consultations.


Waiver of monthly subscription fees and fees
for all deal exposure on Amazon.sg

From now until 31
December 2020, Amazon will waive
monthly subscription fees of S$29.90 per seller. This
offer is valid for all retailers, new and existing, who sell on Amazon.sg. Additionally
for new local retailers, Amazon is waiving fees for all deal exposure on
Amazon.sg, including Deals of the Day (featuring one-day deals on popular
products), and Lightning Deals (limited-time promotions in which a limited
number of discounts are offered on an item).


Additional incentives from Amazon Web Services (AWS) and OCBC

Amazon has teamed up
with OCBC to offer two additional benefits for SMEs participating in the Programme:
Firstly, the first 200 eligible OCBC SME customers will receive a one-time S$100 account
rebate when they sign up to sell with Amazon.sg. Secondly, these SMEs will also
receive S$1,500 in credit for AWS services for use within six months of
launching on Amazon.sg. AWS offers reliable, scalable and inexpensive cloud
computing services. Retailers
can utilise the AWS credit for hosting mobile application or product landing
page on Amazon.sg to
drive further eCommerce growth.


“As part of our commitment to helping SMEs tide through this challenging
period, we have been finding ways to encourage and enable them to operate
online. Through this collaboration with Amazon, our customers will be able to
kick-start their e-commerce business, which is not only essential for surviving
the Circuit Breaker period, but will also be a welcome stream of revenue even
after the crisis blows over,” said
Melvyn Low, Head, Global Transaction Banking, OCBC Bank.


Grow and reach a
global audience with Amazon

Beyond the Singapore
E-Commerce Programme, local retailers can easily scale their business to reach
a global audience through 16 other Amazon marketplaces around the world.
Retailers who sign up with Amazon will be able to access Amazon Global Selling services to expand
their footprint across borders, accessing over 150 million paid Prime members
globally and hundreds of millions of active customer accounts worldwide. Being
able to sell to a wider base allows retailers to build stronger brands online
and grow their sales, offering them the viability to compete with the biggest
brands locally and globally.


Scale swiftly with
Fulfilment by Amazon (FBA) service

Retailers who want to
scale their business operations quickly and seamlessly can leverage the Fulfilment
by Amazon (FBA) service. FBA allows retailers to access Amazon’s warehouse
capabilities such as housing inventory, picking and packing of products, and
shipment of orders, thereby reducing additional operational resources. All FBA
inventory is eligible for Prime FREE Shipping, which means Amazon will handle
all returns and refunds, and 24/7 customer support. FBA listings are displayed
with the Prime logo, so customers know that Amazon handles the fulfilment for
the orders. When retailers utilise FBA with Amazon.sg, Amazon will take care of
the customer delivery on their behalf, allowing retailers to focus on building
their brands online and meeting their customers’ needs.



should meet the following criteria:

  • Business entity is registered / incorporated in Singapore;
  • Have a minimum of 30% local shareholding; and
  • Group annual turnover should not exceed S$100 million per annum
    based on the most recent audited report, or group employment should not
    exceed 200 employees.

Eligible local
retailers will receive a one-time support of up to S$9,000 from Enterprise
Singapore to defray 90% of eligible costs for up to 6 months.


is open to local retailers who are new to Amazon.sg and sign up for the
Programme, from now until 30 September 2020. Limited slots are available for
the Programme.


To find out more
about selling on Amazon and the Singapore eCommerce
Programme, please visit: https://services.amazon.sg/esg-e-commerce-booster-package.html.


APPENDIX: 5 simple steps on how to sign up and sell on Amazon.sg

[1] The Singapore E-Commerce Programme is part
of the E-Commerce Booster Package by Enterprise Singapore. Amazon is one of the
e-commerce platforms supporting this Programme. Through the Package, Enterprise
Singapore provides retailers with a one-time 90% support on qualifying costs
for the fees charged by participating online retailers capped at S$9,000. More
information on the E-Commerce Booster Package can be found here.

[2] Based
on Enterprise Singapore requirements, retailers should be businesses registered
with ’47’ as the first two digits of the ACRA SSIC, and have a physical retail
shopfront retailing B2C products.

About Amazon

Amazon is guided by four principles:
customer obsession rather than competitor focus, passion for invention,
commitment to operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfilment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire
TV, Amazon Echo, and Alexa are some of the products and services pioneered
by Amazon. For more information, visit Amazon.sg.