Saturday, December 2, 2023

Our vision is to be leading, proud and responsible brewer in Vietnam, guided by our values: RESPECT OF PEOPLE AND PLANET, ENJOYMENT, QUALITY AND PASSION FOR WINNING.

Established in 1991, HEINEKEN Vietnam Brewery Limited Company is a joint venture between Saigon Trading Group (SATRA) and HEINEKEN. HEINEKEN Vietnam is one of the most long-standing and successful joint venture businesses in Vietnam. From humble beginnings with only 20 employees in Vietnam, HEINEKEN Vietnam is now the second largest brewer in Vietnam with more than 3,500 employees, operating with 6 breweries Hanoi, Danang, Quang Nam, Ho Chi Minh City, Vung Tau, Tien Giang and nine sales offices across Vietnam.

On a day-to-day basis, we seek to maximize the prospects of our people and offer them a safe, meaningful workplace for continual learning and growth. We embrace a culture that values diversity, recognizes talent and sharpens the right skillset to meet challenges of the future. We bring out the best values in our people and align them with the best of HEINEKEN’s values.

Sustainability Culture
At HEINEKEN Vietnam, we are committed to creating and sustaining the prosperity of our people and the planet. Consequently, this year “Green Office” is implemented with the purpose of reducing the amount of plastic used and creating a small garden at your working station to make employee feel relaxed and benefit to their health.

Moreover, we also combine sustainability culture in commercial event. For example, Tiger Bridge has inspired the community of its meaning: collecting bottle cap and reusing them to build local bridge. This year marked the second time that we conducted in Tien Giang Province.

“Health & Safety First” Culture
Nothing is more important than the Health and Safety of our people. Our commitment has been translated into an approach. “Put Safety Fist” has become our number one of company behavior.

In 2018, we foster “Safety Drive” Campaign for our sales force, which provides supportive transportation to pick-up for sale representatives whenever they have hangouts with outlet’s owners or distributors. Not only for sale representatives, but we also have policy for more than 3,000 Sale Promoters as we believe they should be treated equally as our members and are safe at work.

In respect of promoting health and wellbeing of our people, we continue to offer comprehensive suite of clinic activities such as Health and Safety Day, “Cool at Work” Program, regular health check-ups and other health promotion initiatives.

Functional and Leadership Training Program
People are at the heart of our company. Therefore, we really focus and invest all resources to sharpen the right skillset to meet challenges of the future. Particularly, we have invested VND 35 billion into training and development, reflecting over 175,000 hours of training.

Not only focus on training about leadership, but we also develop functional program to strengthen expertise of employees in Supply Chain and Commercial. Machine Expert and Sales Management Development Program are the two key projects to upgrade capabilities for employees in Production and Sales department.

Nevertheless, we also target to build and develop our successors for Management Team by variety of Special Development Program for Talents. One of the most significant programs is Short-term Assignments, exporting more than 25 talents working across Asia Pacific.

Special Program: Young talents
The HEINEKEN Vietnam Graduate Program (HVGP) as well as its regional initiative, the Asia Pacific Graduate Program (APGP) nurtures high-potential individuals, giving them the opportunity to work and learn in HEINEKEN offices around the world.

Diversity and Inclusion
HEINEKEN always values who you are regardless of gender, age and nationality and offers equal opportunity to have a successful career. As a result, we continues to organize series of training and programs about Generation Gap for young employees and their line managers/mentors to understand each other and know how to work and collaborate more effectively and professionally.

Not only attended to generation gap, but we also come up with our outstanding initiative – Women Leadership Program. Throughout this campaign, we hope to deliver a message of balance in career opportunity for both gender and empower women in their leadership potential.

At HEINEKEN, we make sure that we take time to understand our employees and their concerns, and take action in response, to maintain the high level of engagement and commitment of our people.
Our annual Climate Survey has increased up to 92% employees are engaged and happy when working at HEINEKEN Vietnam.
We actively organize engagement and bonding activities in different functions:

  • Family Day: employees can bring their children and spouses on vacation
  • Scholarship for Employees’ Children: encourage and recognize excellent academic achievement
  • Happy Hour: all staffs in breweries will review their performance and celebrate remarkable highlights
  • Sport events, Christmas and Year End Parties

During 25 years of operating in Vietnam market, HEINEKEN continuously focuses and invests in employee to bring out the best quality and services for customers. We never ceases creating and innovating brand image to match with customers’ taste and insights.

Those efforts are proven by Global Award for Best quality of Beer with HEINEKEN (10th time) and Tiger Brand (9th time). In terms of sustainability, HEINEKEN Vietnam was honored to achieve twice “Most sustainable Company in Manufacturing Industry” in 2017 and 2018. Regarding working environment, we are proud in winning the title “The Best Place to Work in Asia 2017”.