Saturday, December 2, 2023

Founded in 1941, Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style. For over 75 years, Coach has inspired the dreamer in all of us. As we write our next chapter, we are building on our heritage of craftsmanship and confident New York style to deliver a complete lifestyle brand for modern lives.

A member of the Tapestry family, we are part of a global house of brands that embrace the exploration of individuality. We believe that true luxury is a freedom of expression that ignites confidence and authenticity.

Accounted for about 70% of Tapestry’s sales with an annual revenue business of USD 4.22 billion in fiscal year 2018, nearly 1,000 directly operated stores and 13,500 employees globally, Coach teams are focused on providing tremendous value and exceptional experience for customers.

To be a company where employees love to work, great brands aspire to be part of and investors believe in.

Our Value
We are Optimistic… we believe that with hard work and determination anything is possible. We foster and create opportunities for success and growth in everything that we do.

We are Innovative… we believe in the power of individual and collective creativity and imagination! Our inquisitive approach enables us to create new ways of thinking that inspires the world around us.

We are Inclusive… we warmly welcome all people, embracing our differences and inviting a diversity of perspectives. \We believe there are no limitations on what you can achieve because of nationality, religion, race, sex, age, disability, sexual orientation or gender identity and expression.

Our values are not bestowed by previous generations or borrowed from tradition. It is determined by quality, craftsmanship and creativity – and the opportunity for self-expression that our employees provide. We aim to be a company where employees love to work, great brand aspire to be part of and investors believe in.

Our people are the main drivers of our business. We focus on their development, and are committed to helping our employees grow and to providing an engaging work environment with people empowerment culture. We encourage our employees to bring something special and something different to the table to do their best, to achieve and take personal pride in what they do — we’re incredibly dynamic with high performing culture where we celebrate success.

Inspired careers by design
We provide a holistic performance management system with three key levers in which employees can participate and navigate their careers.

  • Become your best self – We’re invested in helping our employees grow personally and professionally through ongoing feedback, coaching and diverse learning opportunities
  • Explore the possibilities within our global house of brands – We offer exciting opportunities for career movement across brands, regions and functions
  • Your hard work, dedication and passion for our brands is celebrated – Make an impact and be recognized and rewarded through competitive compensation, benefits and exposure to the Tapestry house of brands and industry

We provide the best-in-class Global People Information Systems and Shared People Services – enabling both employees and People Managers to have high ownership and accountability of their team management and engagement. It is also a powerful tool/platform for people and talent management that is systematic, transparent, real-time/on-demand, with easy-to-use processes and systems, which enable staff at anytime, anywhere.

Achieved a score of 100 four years in a row on the Human Rights Campaign’s Best places to Work for LGBTQ Equality
Maintained a Board of Directors with ethnic, gender & national diversity
Recognized on the Forbes Diversity & Inclusion List in 2018
Aon Best Employer in China in 2018
“Best Employer Brand Communication Award” in the “Employer Branding Creativity Awards in Greater China” in 2018
Signed the CEO Action Pledge for Diversity & Inclusion in 2017
Recognized by 2020 Woman on Boards and Women’s Forum of New York for Board diversity in fiscal 2017
Best Companies to Work for in Hong Kong and Taiwan by the HR Asia Magazine

Work place policy and practices
We nurture a modern, re-imagined, employee and career experience where multi-brand growth and personal growth go hand in hand. Our expectations are:
Fair and transparent infrastructure that leaders can rely on and employees trust
High performing talent ready to fill critical roles
Clarity on individuals’ career objectives and passions
Enhanced motivation and commitment to the organization
Leading market position & “talent intelligence”
Maximized profits through strategic allocation of resources; reduced likelihood of turnover and replacement costs

Employee benefits
Coach corporate employees enjoy Summer Hour, which starts from the end of May to Early September, which enables staff early leave each Friday if there are no conflicts with their work. There’s also an Event Committee with 11 volunteers to initiate employee relationship activities like annual dinner, sponsorship for Gym, watching movie, football/badminton games, painting, hand making, Festival seminar like Kid’s day, Women’s day, The Dragon Boat… This gains high recognition and participation from employee and enhance company loyalty and belongings.

Employee engagement
Coach launched the Recognition & Reward Program for Corporate & Retail staff High Performers. This is a comprehensive and standardized R&R program covering long service awards, excellence awards, specialty awards, President Awards and progressing awards. For the retail staff, we have Million dollar club for oversea trip and Excellence Award, Employee of the year.

Employer branding
Coach used diversified ways for Employer branding. We designed unique slogan and images for Coach China-“ZAO出你的时尚梦” and provide a Coach Insider view and show Coach values, benefits and cultures using various forms of staff videos, stories, interactions, gifts and surveys to build connection with audience on Coach Recruit Wechat, LinkedIn, recruitment day and campus talk. Coach China won the Best Employer by 51job in 2016 and 2017. Best Employer Brand Communication Award in Greater China 2018, organized by China’s leading Human Resource Media Company, HRoot, and the Great Place to Work® Institute. 2018 Aon Best Employers in China.



作为Tapestry家族的一员,我们是强调包容性的全球品牌之家, 我们接受个人独特性。我们相信真正的精品精神是能够让人充满自信、自由自在的展现最真实的自我。

在2018财年,Coach占Tapestry销售额约为70%,品牌业务年收入约为42.2亿美元,全球有近1, 000家直营店和13, 500名员工,Coach团队致力于为顾客提供非凡的价值和卓越的购物体验。

– 我们相信努力和决心可以达成任何事情,我们做的每一件事都是为了替成功和成长创造机会。

– 我们相信个人力量集合起来成就创意和想像,不停试探、开创、启发我们周遭环境的新方法。

– 我们热情的欢迎所有人,接受差异、吸收多样化观点,我们认为成就不会被国籍、宗教、种族、性别、年龄、身体状况、性取向、性别身分和认同所限制。






  • 通过职业生涯发展计划成为最好的自己我们致力于通过持续不断的反馈、指导与多元学习机会,帮助员工不断成长。
  • 在我们的全球各品牌中探索各种可能性我们提供在所有品牌、地区、部门中自由转换职业生涯的 绝佳机会。
  • 您对我们品牌所付出的努力、奉献和热忱都会受到赞扬通过具备竞争力的薪酬、福利以及多品牌学习和接触的机 会,认可与奖励员工,并为他们带来积极影响。

随时随地,尽享便捷 —— 一流的线上工具和人力资源服务支持
我们提供最佳的全球人力资源系统(PeopleHub)和人力资源共享服务 —— 使员工和管理者对团队管理拥有高度的参与权和责任感。同时,它还是一个强大的人员和人才管理平台,系统化、透明、及时,易于使用的流程和系统,使员工可以随时随地,尽享便捷。


  • 基于互信,公正和透明的组织架构
  • 高绩效人才能够及时获得岗位认可
  • 清晰的员工职业目标
  • 加强组织愿景和承诺
  • 领先的人才市场定位
  • 通过战略资源配置,降低离职率和替换成本达到效益最大 化

Coach的办公室成员在每年的五月底至九月初都能享受Summer Hour。他们可以利用每周五下午的放假时光去更好的实现工作和生活的平衡。Coach有11人组成的志愿者团队负责员工的关怀活动。包括各类活动:年会,员工健身费用报销,员工电影,足球和羽毛球比赛,绘画,手工,儿童节,妇女节,端午节等节假日的活动。这些员工关怀福利在同事中获得了很高的认可度,大大提升了员工的忠诚度和归属感。


Coach使用多元化的沟通渠道进行雇主品牌宣传。我们专门设计了符合Coach China的雇主品牌口号“ZAO出你的时尚梦”。通过一系列多元化的宣传方式,包括员工视频,故事,互动,粉丝互动和调查,我们在Coach招聘公众号,领英和招聘网站平台积累了大量的关注度和粉丝的认可。同时,也通过招聘日和校园招聘不断推广雇主品牌。Coach China通过了持续努力,获得了2016- 2017年51job的年度最佳雇主奖,由HRoot和the Great Place to Work®承办的2018年最佳雇主品牌宣传奖,以及Aon Hewitt 组织的2018年最佳雇主奖,这些都是对于Coach最佳雇主品牌建设的认可和鼓励。