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As often mentioned by our Group CEO Pierre Pang, one key element of success is always People and that is undeniably the biggest challenge in our digital transformation journey – ensuring that our people are enabled to access new technologies, upskilled to be capable of sustaining the technologies and ultimately empowered to expand the advancement at scale within the organisation.

We started off with the fundamentals – having data at your fingertips. With MAMEE’s “Ke Awan” or journey to the cloud campaign before the pandemic hit (Phew!) we enabled access and mandated usage of critical applications, data and collaboration tools that supports remote and flexible work arrangements – and before we know it, COVID19 came along. This expedited the entire change management process and within weeks we became a mobile workforce capable of operating 24/7 throughout out the pandemic.

Then came the impending issue – how can we process mountains of physical paperwork if everyone is collaborating remotely? Project Papercut was initiated and within a quarter, we moved more than 70 manual paper forms and its associated approval workflow online whilst streamlining overlapping legacy business processes – killing two birds with one stone at its best. At time of writing, we have fully digitalised our requisition-to-hire, technology asset acquisition and disposal, change management, master data management, quality assurance, travel management and legal trademark workflows.

With People enabled and Processes optimised, our growth Plan needs to be agile in reaction to the market conditions – we needed quick and accurate insights to action to pivot our employees away from spreadsheets and the “it has always been done this way” mindset to a data-driven and artificial intelligence assisted environment hence the inception of Project Insights. Collating our valuable data sources, MAMEE deployed its management dashboard and sales tracking reports on the Microsoft PowerBI analytics platform thus enabling and empowering employees direct and near real-time access to data that traditionally took hours if not weeks to compile from various departments. Above and beyond internal data sources, these dashboards are enriched and overlayed with external market research data for us to benchmark and validate our market strategies. As of 2023, one third of MAMEE executives have access to this goldmine of information from the comfort of their own home. A cloud-based trade promotion management platform was also introduced to allow real-time “what-if” simulations of trade promotions ensuring effective use of budget, best return-of-investment of promotions and end-to-end traceability of trade claims.