Siam Piwat is a leader in creativity, cutting-edge innovation, and management excellence in retail development and global destinations with 5 core properties: Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlet. It is also a pioneer of innovative prototypes and concepts, consistently delivering unparalleled experiences that delight and inspire customers. At Siam Piwat, we are firmly committed to driving our business towards sustainable growth by creating shared values for all stakeholders in our ecosystem. We are resolute in our mission to contribute to the creative economy, to elevate the quality of life for all Thais as a well-growing platform, and to serve as one of the key contributors for reputation and pride for Thailand.

• 1959 - Bangkok Inter-Continental Hotels Co., Ltd. was established by General Chalermchai Charuvastr
• 1966 - Siam Inter-Continental Hotel was opened as the first 5-star international hotel in Thailand
• 1973 - Siam Center opened as the first international standard shopping mall in Thailand
• 1997 - Siam Discovery opened as the first lifestyle shopping mall
• 2005 - Siam Paragon was launched as the first world-class luxury shopping center in Thailand
• 2013 - Siam Center underwent a total renovation and reopened as Siam Center – the Ideaopolis.
• 2016 - Siam Discovery re-launched as Siam Discovery – the Exploratorium, the first and biggest lifestyle specialty store.
• 2018 - ICONSIAM, the icon of Thailand’s prosperity by the Chao Phraya River was opened to enchant the world
• 2020 - Siam Piwat opened Siam Premium Outlets Bangkok to bring the first true premium outlet experience
• 2021 – ONESIAM SuperApp, a smart platform that bridges online and offline worlds

Siam Piwat is fostering a corporate culture for the modern workplace by engaging employees of every generation and empowering limitless possibilities in anticipation of future business expansion. We also seek to manage the diverse working styles and mindsets of the different generations, especially among younger people, who will take more leadership roles in the company, focusing our strategy on the four following dimensions.”

• Future Workforce: Siam Piwat ensures its workforce preparedness by recruiting new hires and talents who bring new and diverse expertise, in line with the ever-changing nature of retail business. Since the development and launch of ONESIAM SuperApp, the company’s flagship for omnichannel business operations, Siam Piwat has brought on board more digital and data professionals, who currently account for 10% of the total workforce.
• Future Workplace: Siam Piwat has adjusted its workplace environment to align with the changing employee behavior, placing emphasis on diversity, equality, and employee engagement as well as on the physical and mental well-being of its personnel. In addition, Nong Anchan chatbot has been developed to address HR-related questions, making it more convenient for employees and reducing the time it takes for them to search for vital information.
• Future Skills: Siam Piwat strives to ensure its personnel are equipped with necessary digital and human skills for today’s workplace beyond functional skills. To this end, the company has provided new training courses, both offline and offline, such as training sessions on ChatGPT, which has become a vital tool for employees. In addition, Siam Piwat has signed an MOU with world-class learning platform LinkedIn Learning to give its personnel access to over 21,000 online courses.
• Future Culture: Siam Piwat promotes the Work as One corporate culture and strives to foster a sense of trust among its personnel. Through the We Care We Dare campaign, high-ranking executives are encouraged to engage more with employees, listen to their feedback directly through various activities, and cultivate a mindset among employees to make the impossible possible, thus empowering them to think and act boldly and develop their potential beyond all limits.

Guided by its commitment to human resource development, Siam Piwat is ready to streamline its work process and create a strong team of high-quality professionals in order to become a future-ready organization, achieve the top-to-mind position not only among customers but also customers, and ultimately solidify its position as the employer of choice for all.