DNA…. more than words

Neo’s DNA is the foundation of our culture. It is not just a set of words, but it embodies our core beliefs and guides our actions, from how we come together as a team to how we support our business partners and community.

"What is the ROI of DNAs?" We are often asked. Mr. Suthidej Thakolsri, our CEO, has the best response: "Just because we can't measure the ROI of something doesn't mean you shouldn't do it." "What is the return on investment for being a good man?". It might not be quantifiable, yet it has tremendous value. We believe that our DNA reflects the foundation of the type of employees we want – not necessarily the most talented, but ones with a positive mindset and passion. It is therefore HR challenge to create an environment that enable these people to collaborate, have fun and feel valued for every contribution they make.

All employees should play a part in our purpose.

Employees will always be the key to bringing all the company’s strategies, plans and innovation to life. They are committed to our vision and are connected to each other via this commitment. We trust in their commitment and responsibility, and we value flexibility which is why we empower the team and move from traditional to hybrid working style together. To further cultivate the hybrid style, HR introduces the “ICE” model to all levels of the team. This model helps us establish an even more effective communication and information sharing which strengthens overall performance.

Our employee strategy is intended to promote simplicity and a positive work environment. From recruitment to talent management, development, and performance management, we connect all aspects of our employee life cycle. We know this works because happier team equal happier workplaces, and HR is constantly focused on building and developing its own HR function to prepare for future changes.

Get everyone on the same page.

The path to success is always one of vision alignment and shared understanding. Great employees or teams row relentlessly in the right direction, even if the destination changes. We recently launched the "ICE" model and developed situational leadership to ensure that everyone is on the same page and understands what and how we are moving forward.

"Identify & Plan (I); Communicate & Clarify (C); Evaluate & Align+Agile (E)", this concept is translated and deployed to our employees through training, micro-learning, and activities. Not only HR, but also our leaders, understand how critical it is to implement this concept throughout Neo if we want to achieve our goals. Good work begins with clear communication. As a result, we promote this concept throughout the organization, from operations to top management. There are numerous small groups that have formed, and each group is aware of its own responsibilities. They can identify, plan and evaluate if their work meets the expected outcome. Everyone is on the same page with the plans and heading in the same direction. This is demonstrated by our quarterly business success.