Masan Group Corporation
Awards and Recognition:
2023
2024
Company details
Address
Masan Tower 23 Le Duan street,
Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
Masan Tower 23 Le Duan street, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam
Industry
Consumer retail,
branded FMCG,
branded meat and
fresh produce,
financial services,
retail food and beverage, and
mobile telecommunications
Consumer retail, branded FMCG, branded meat and fresh produce, financial services,
retail food and beverage, and mobile telecommunications
Vision
To be the pride of Vietnam by
winning the love of consumers
To be the pride of Vietnam by winning the love of consumers
Head Count
~40,000
Website
Explore opportunities with us!
Masan Group is Vietnam’s leading consumer-focused business group, and we believe in “Doing well by doing good.” We are guided by our key principle: to continuously transform and fulfill the evolving consumer’s big unmet needs, which will lead to transformational value creation. As Vietnam develops economically, our consumers and their needs continue to evolve, moving beyond daily essentials to a wider array of tailored products, services, and experiences that reflect their modern lifestyles and aspirations. Consumers are also increasingly tech-savvy and value convenience. Anticipating these changes, Masan Group has gone beyond being a producer of branded consumer goods and is well on its journey to becoming an integrated offline-to-online (“O2”) consumer-tech ecosystem. This is what we mean by “Our Consumer Tech Journey”.
Today, the building blocks of our consumer ecosystem include subsidiaries and associates operating in sectors that include consumer retail, branded FMCG, branded meat and fresh produce, financial services, retail food and beverage, and mobile telecommunications. We operate in sectors that together represent a majority of the consumer wallet share in Vietnam, where domestic consumption is a key component of GDP and driver of economic growth. Specifically, these businesses include:
Masan Consumer Holdings, one of Vietnam’s largest local diversified FMCG companies, was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Besides, with acquisition of NETCO, Masan Consumer also extends in the home and personal care space.
Masan Consumer Holdings, one of Vietnam’s largest local diversified FMCG companies, was established to be the Group’s primary platform to further invest in branded food and beverage opportunities and related sectors. Masan Consumer Holdings has grown its product portfolio and domestic distribution channels to establish a leading position in Vietnam’s branded consumer food and beverage market. Besides, with acquisition of NETCO, Masan Consumer also extends in the home and personal care space.
WinCommerce, founded in 2014, is the largest modern retail platform in Vietnam with more than 3,600 WinMart supermarkets and WinMart+/WiN minimarts in 62 provinces nationwide. Since 2022, we advance our Point of Life (“POL”) strategy with the nationwide launch of our minimall “WIN” concept, a store format that provides a greater array of daily essential products and services (e.g. groceries, pharmaceuticals, financial products, and entertainment/telecommunications offerings) within a single location and part of a larger integrated O2 ecosystem that includes loyalty membership benefits. We have also launched the value-for money WinMart+ Rural concept, catering specifically to rural customers with more targeted assortments. In 2023, we also launched our loyalty membership program nationwide, providing us with a dedicated platform to utilize technology and data analytics to understand and better serve our consumers with more personalized offerings and benefits.
Masan MEATDeli was the first company in Vietnam to introduce branded fresh chilled meat products at reasonable price points for Vietnamese consumers to enhance their daily meals with quality protein. Masan MEATDeli applies a unique process with Oxy Fresh 9 technology from Europe, and becomes the first and only chilled meat manufacturer that meets the British Retail Consortium (“BRC”) standard in Vietnam to date. Masan MEATLife's vision is to become the leading fast-moving consumer goods (FMCG) company in the field of branded meat with a diverse portfolio of chilled and processed meat products to meet the modern consumer needs of the Vietnamese population.
Phuc Long Heritage is a leading tea & coffee chain in Vietnam with a large and loyal young consumer base that owns a network of 156 stores nation-wide in 2024. PLH is a beloved brand known throughout 50 years for its product quality and expertise in tea, differentiating it from both local and foreign peers operating in Vietnam and positioning it well for potential international expansion. We aim to build PLH stores into first-choice destinations for tea and coffee lovers – in other words, PLH stores become living rooms outside of their homes – and, over time, export the Vietnamese tea-coffee culture to the world.
Our associate Techcombank is one of the largest joint-stock commercial banks in Vietnam with leadership positions in residential mortgages, bancassurance, Visa and debit card transactions, and wealth management products. Techcombank continues to invest to further enhance its technology platform and has been experiencing significant traction with its mobile and digital channels.
Masan High-Tech Materials is a globally significant player across several key industrial minerals, namely tungsten, fluorspar, and bismuth. With the 2022 investment in Nyobolt, a pioneer in high-performance and ultra-fast-charging battery systems using tungsten as a material component for its anode, Masan High-Tech Materials is also playing a part in tackling the global big unmet need for sustainable energy solutions.
Going forward, Masan Group aims to continue the execution of our POL strategy following three key pillars: (i) network growth, via the profitable expansion of our modern retail network and the modernization of our general trade (“GT”) partners, (ii) wallet share growth, via our advancement in capturing consumers’ Daily Needs through own and partner brands, and (iii) member growth, via our loyalty membership program which aims to provide compelling benefits to our members across our ecosystem. These pillars are powered by our in-house logistics business Supra and our utilization of technology (including AI and ML), which drives operational efficiency and provides valuable consumer insights, allowing us to serve our consumers better and deliver the best value to them.
Masan is often viewed as a diversified conglomerate with a variety of unrelated businesses. However, we see ourselves as a consumer-focused business group with a few key business pillars that can synergistically provide Vietnamese consumers with a more convenient and rewarding experience as they address their daily basic needs and beyond.
Going forward, Masan Group aims to continue the execution of our POL strategy following three key pillars: (i) network growth, via the profitable expansion of our modern retail network and the modernization of our general trade (“GT”) partners, (ii) wallet share growth, via our advancement in capturing consumers’ Daily Needs through own and partner brands, and (iii) member growth, via our loyalty membership program which aims to provide compelling benefits to our members across our ecosystem. These pillars are powered by our in-house logistics business Supra and our utilization of technology (including AI and ML), which drives operational efficiency and provides valuable consumer insights, allowing us to serve our consumers better and deliver the best value to them.
Masan is often viewed as a diversified conglomerate with a variety of unrelated businesses. However, we see ourselves as a consumer-focused business group with a few key business pillars that can synergistically provide Vietnamese consumers with a more convenient and rewarding experience as they address their daily basic needs and beyond.
