Puregold Price Club, Inc. has firmly established itself as a leading force in the Philippine retail sector over the past 26 years. Its mission to offer high-quality products at competitive prices while continually enhancing the shopping experience through innovation, customer-focused strategies, and community involvement, has made it grow from a single store into a prominent retailer it is now today.

Under the stewardship of its President, Mr. Ferdinand Vincent P. Co, Puregold continues to thrive and evolve. His visionary leadership has driven the company's strategic initiatives and sustained its competitive edge in the retail industry. Puregold has been at the forefront of innovating the shopper experience, continuously adopting new technologies and practices to enhance customer satisfaction. While his people management strategy in putting his trust in his Puregold team empowers people to further their ability and encourage them to be more productive and innovative.

The company dedicates itself to provide equal opportunity for career growth for its employees. Puregold’s concept of happiness for its employees hinges on feeling that they truly belong to the organization, and have essential roles to play in their respective departments. The company’s direction to continuously grow the business and to grow the people along with it is built side-by-side with their corporate values. Employees are given an equal opportunity for growth through trainings and promotion. Puregold sees to it that people are truly competent to manage the business once deployed on the floor. Employees undergo extensive specialized trainings to prepare them for their roles. All learning and development programs are carefully crafted based on the training needs of each position to ensure that an employee is equipped to assume bigger responsibilities and step up in the corporate ladder.

Puregold in paying forward provides numerous job opportunities in cities and municipalities where is it located. Not only is Puregold giving the community an opportunity to have access to employment and affordable products but is also giving its constituents an opportunity to earn an income and be entrepreneurs themselves.

This algorithm has led Puregold to withstand socio-economic headwinds and global crisis.

Puregold stands as a testament to retail excellence, marked by its substantial corporate achievements over 26 years. The company’s ongoing innovations underscore its commitment to staying at the forefront of the retail sector while delivering unparalleled value and service to its customers and continuously giving opportunities to its “panalo” employees all over the Philippines.

Puregold has attained remarkable milestones, cementing its position as a retail leader in the Philippines. The company has expanded its network to over 500 stores in key locations nationwide. Puregold’s growth has been driven by a consistent customer-centric approach, which has earned it numerous accolades, including multiple “Retailer of the Year” awards, and as the “Philippines’ Most Chosen Retailer” by Kantar Philippines for the year 2022. Puregold has been recognized as one of the Philippines’ Best Companies to Work For in Asia by Business Media International for seven consecutive years (2018 – 2024).