Awards and Recognition:

Company details


22 Soi Somkid, Ploenchit Road,
Lumpini, Pathumwan,
Bangkok 10330

22 Soi Somkid, Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330




Central to Life - We know the world in
which you live in is uniquely yours.
For life is lived in different rhythms,
revolves around different lifestyles
and fuelled by different purposes.
And in celebration of life and all its
diversity, we exist to be the Central
to Life that completes every need
and enriches everyday with new
experiences. So we make it our mission,
our conviction, our reason of being to
create worlds that are central to you
and central to everyone

Central to Life - We know the world in which you live in is uniquely yours. For life is lived
in different rhythms, revolves around different lifestyles and fuelled by different purposes.
And in celebration of life and all its diversity, we exist to be the Central to Life that
completes every need and enriches everyday with new experiences. So we make it our
mission, our conviction, our reason of being to create worlds that are central to you
and central to everyone

Head Count




Explore opportunities with us!



Central Retail Corporation

Central Retail is a prominent retail platform in Thailand that embraces omnichannel strategies and has achieved notable international expansion. With a rich history spanning over 75 years, the company's diversified portfolio encompasses various retail brands, prominently anchored by the esteemed "Central" brand. We are proud to have a workforce exceeding 57,000 dedicated employees, supporting our operations across 14 distinct business units under the Central Retail umbrella. Our presence extends throughout key regions in Thailand, Vietnam, and Italy. Our extensive network of stores includes 1,842 establishments across 58 provinces in Thailand, 127 stores in 42 provinces in Vietnam, and 9 department stores in 8 cities in Italy.

A Great Place to Work

At Central Retail, we recognize the significance of understanding our employees and the direct impact it has on our business outcomes. In alignment with our vision of creating 'A Great Place to Work’, we have implemented a comprehensive people strategy through which we strive to nurture ‘A Winning Team’ that is empowered, motivated, and dedicated to the success of the company. We also aim to cultivate ‘ A Great Place to Work ’ where everyone can thrive and grow by investing in our employees' development, providing career opportunities for growth within and across Business Units, and fostering a supportive work environment. This commitment to our workforce not only creates a positive workplace culture but also drives their motivation to deliver exceptional performance. Ultimately, our goal is to establish CRC as a destination where employees find joy, fulfillment, and pride in their work, leading to enhanced business outcomes and a thriving organization.
  • High-Performance Organization : a positive and productive work environment that thrives even in the face of ongoing changes and uncertainties.
  • Highly-Engaged, Winning Team : higher levels of engagement, well-being, and job satisfaction, while consistently achieving business objectives.
  • Unity as ONE CRC : cultivating a cohesive and collaborative work culture that embodies a strong sense of unity and teamwork across the organization.
  • World-class development programs : the hub for continuous learning, professional development, and skills enhancement to prepare employees with the future skill set they need to overcome challenges as well as fulfill their personal aspiration.
  • Boundless Career Advancement Opportunities Across Central Retail : promoting and inspiring employees to unlock their full potential by providing ample opportunities for career growth and development within the company.
  • Sustainability in Organizational and HR Standards : Implementing sustainable practices and maintaining high standards in organizational and HR processes, ensuring long-term success and compliance with global standards.

ICARE Principle

Our I CARE principle is one of the core values of the company. This helps to set guidelines on how we all work together, laying out our purpose and the values of our corporate culture. The values, in other words, which unite us as one.

Innovation - Open for widest possibilities in search for better quality and greater efficiency.
Customer - Think like customers. Delight them always.
Alliance - Value diversity and inclusive team spirit for benefits of the group.
Relationship - Engage employees, partners, and society for a sustainable future.
Ethic - Maintain honesty and integrity in all aspects we do.

Experience ‘GROWTH’ in ‘A Great Place to Work’

At Central Retail, our vision as an employer of choice is to create 'A Great Place to Work' for our 'Winning Team.' We strive to foster an environment where every employee experiences personal and professional 'GROWTH.' GROWTH represents our commitment to:
  • Cultivating a Supportive and Collaborative Environment : We aim to ensure that our managers and colleagues provide guidance, encouragement, and mentorship to one another, fostering an atmosphere where everyone feels valued and supported.
  • Providing Rewarding Work and Continuous Learning Opportunities : We aim to offer employees fulfilling and rewarding work assignments that align with their skills and interests, providing opportunities to learn and improve. Through challenging projects and assignments, employees can acquire new knowledge and skills, contributing to their professional development and growth.
  • Implementing an Outstanding Talent Development Program : We want establish an exceptional talent development program that focuses on identifying, nurturing, and advancing our employees' potential. Through personalized development plans, stretch assignments, and succession planning initiatives, we will provide our employees with the tools and resources to excel in their careers.
  • Promoting Work-Life Integration and Flexibility : We recognize the importance of work-life integration and strive to create an environment that supports the well-being of our employees. We strive to accommodate flexible work arrangements and provide wellness programs and resources to help employees achieve a healthy work-life balance.
  • Fostering Thriving Internal Career Mobility : Our goal is to create ample opportunities for internal career mobility across various business units within Central Retail, prioritizing internal candidates through a "Build over Buy" approach. We believe in nurturing and developing our existing talent, and we are committed to promoting transparent communication about internal job postings, career paths, and growth opportunities.
  • Building a High-Performing and Diverse Team : Central Retail understands the value of a high-performing and diverse workforce. We strive to cultivate a culture of excellence, setting clear performance expectations and recognizing and rewarding exceptional contributions. By promoting diversity and inclusion initiatives, we aim to create an inclusive environment where everyone feels a sense of belonging and contributes to our collective success.

Employee Wellness

As part of our commitment to deliver the “GROWTH” experience to our ‘Winning Team,’ we prioritize the holistic wellness of our employees, recognizing that a healthy and balanced workforce leads to greater engagement and productivity. We actively promote and support wellness in five key aspects: physical, emotional, financial, social, and environmental. Through a variety of activities and initiatives, we create opportunities for our employees to nurture their overall wellbeing.
  • Physical Wellness : We organize activities such as yoga sessions, marathons, therapeutic massages, fitness challenges, and medical check-ups to encourage regular exercise and healthy lifestyles.
  • Emotional Wellness : We provide resources and knowledge on topics such as depressive disorder awareness and burnout prevention to support the mental wellbeing of our employees.
  • Financial Wellness : We offer educational sessions and workshops to enhance employees' financial management skills and empower them to make informed decisions about their finances.
  • Social Wellness : We organize seasonal celebrations, bonding parties, and team-building activities to foster a sense of camaraderie and connection among our employees.
  • Environmental Wellness : Through our various CSR initiatives, we actively engage in activities that contribute to the betterment of the environment, such as conservation projects, upcycling campaigns, and sustainable practices.

Promoting Diversity, Equity & Inclusion

At Central Retail, we are proud to have a diverse and inclusive workforce of over 57,000 employees. We recognize the strength that comes from embracing the unique perspectives and experiences that each individual brings. Our workforce represents a rich tapestry of diversity, including different generations, cultures, backgrounds, and abilities. We celebrate and support initiatives that promote diversity, such as the Pride Movement, women's leadership, and the inclusion of individuals with disabilities (PWD).

From Pride Movement celebrations and women's leadership spotlights to creating an accessible and accommodating environment for individuals with disabilities (PWD), we are committed to fostering a diverse and inclusive workplace at Central Retail. Additionally, we recognize the value of intergenerational collaboration and learning. We promote a culture of mentoring and reverse mentoring, encouraging teams with different generations to exchange knowledge, insights, and experiences. Through these mentoring relationships, we facilitate cross-generational understanding, skill sharing, and professional development, creating a supportive environment where individuals of all ages can learn from one another and grow together.

Commitment to Sustainability Development

We believe in empowering our employees beyond developing their competencies for better performance. We are also dedicated to fostering a sense of social and environmental responsibility. Our latest initiative was the impactful Cap Swap project, an initiative that encouraged employees to contribute by donating plastic bottle caps. Their response was truly inspiring. The collective efforts of our dedicated workforce resulted in an astounding collection of 274,000 bottle caps, surpassing our initial target of 100,000 caps by a wide margin. The caps were creatively transformed into unique handcrafted bookshelves through an upcycling process. These bookshelves, along with other sports equipment, children development books and educational supplies, were donated to schools in need. Our team also engaged the children in fun games and storytelling sessions that taught them about environmental responsibility and sustainability. With the support of our employees, we will continue to expand and enhance initiatives like the CAP SWAP project, ensuring its long-term sustainability and maximizing its positive effects on our community and the environment.

Central Retail’s Management Associate (MA) Program

Central Retail is solidifying its stance as Thailand's foremost multi-format, multi-category, and omnichannel retail platform. In addition, we're expanding into Italy and marking our presence as a leader in Vietnam's retail sector. Given this growth, Central Retail is in search of young, talented individuals who can be groomed for future management roles to adeptly handle the business challenges on the horizon.

Central Retail’s Management Associate (MA) Program has been running for the past 12 years to nurture and develop a diverse cohort of exceptional individuals, equipping them with the skills, knowledge, and experiences needed to become tomorrow’s leaders capable of driving the best, sustainable and most admired customer-centric omnichannel retailer.

Central Retail MA Program Highlights:
  • Based on the selected career track, the Management Associates (MAs) will rotate along the (i) General Track or (ii) Specific Track. They will be informed of the learning objectives and performance review criteria at the start of each rotation.
  • At CRC, we believe in continuous development, and MAs learn from more than the program but also by doing ad receiving feedback and guidance from the Rotation Manager and the Sponsor. CRC Academy also provides a holistic approach to learning based on the 70-20-10 model. At the end of the rotation. the Rotation Manager will identify each MA’s strengths, areas of improvement and development gaps.
  • The MAs also have the opportunity to meet the Chief Executive Officer (CEO) from the Business Unit that they work with to present a project assignment and get feedback for project development.

Employee Testimonials

Workplace happiness derives from great teamwork; to discuss with my team and ensure we follow the same directions. I appreciate the positive work environment, and that I have excellent colleagues who always help one another.
Natthakrit Phopchanjinda, Assistant Sales Manager - MT (Casio Calculator & Neocal)

For me, CRC became a second home where I've been enjoying the warmth and healthy challenges at work for over 39 years. There are opportunities for people of all ages to demonstrate their talents. Despite having been with the organization for a long time, I continue to learn and improve on a daily basis. They are also concerned about our welbeing. For stress relief and fitness, for instance, there are Tai Chi lessons available. As the Covid-19 pandemic spread, CRC continued to safeguard us with vaccinations and other measures.
Suvatcharee Pusanasuwanasri, Senior Buyer Luxe & Fine Jewelry

Throughout my 11 years at Central Retail, I have been given so many opportunities to grow both professionally and personally. I felt confident as I transitioned to a proud transwoman. Thank you for the efforts to promote diversity and inclusion, for realizing our true values regardless of genders, and for showing us that our opinions matter. At Central Retail, all voices are equal.
Vatcharamethin Emmanoch, Excutive Chef Bakery

CRC empowered me to showcase my abilities and share my opinions without limitation. As a team, we share the same goal, which is to inspire passion and entrepreneurial thinking, as well as to always be prepared for changes and new challenges. Most importantly, CRC allows for work-life integration, helping me find balance between work and family life. As a result, I am able to utilize my full potential while also taking a good care of my family.
Supurnnie Surijay, Online Category Beauty Prestig

My professional fulfillment stems from doing what I enjoy. Put your heart into it and be committed. You don't always have to be under the spotlight. Tou may contribute to the success even from behind the scenes. At Central Retail, we are empowered to pursue our passion.
Phitchaya Nonta, Department Manager