PEOPLE-FIRST CULTURE

At CCBV, we firmly believe that culture is the most important element that drives high performance. And to succeed in our growth trajectory, our employees need to understand and connect to our company purpose which resonate with their own. That’s when our people-first culture comes in and glues our associates and holds our organization together. It serves as a crucial foundation for our leaders, people managers and associates to shift their mindset, to act, to tell stories about the companies and to reflect it in their daily work practices.

Everyone in the organization in involved in the future which is co-created and to be part of the future that we’ve dreamt of. Our People-First culture makes it an ideal setting for any individual to succeed within and beyond the workplace, as it continues to uphold and further its gender-inclusive culture and implement policies for the personal and professional development of its employees. As our workplaces are more generationally diverse than at any time in history, we see a tremendous opportunity to maximize the organizational power by bridging gaps and increasing understanding between generations. We are proud to empower the youngest generation in the organization, Gen Z, to lead initiatives to build a borderless organization for sustainable growth through 9X project. “The Generations Dialogue Workshop” series are the forum for 9X host inspirational and meaningful conversations with representatives from different generations to gain a multi-dimensional view on topics related to personal growth and supporting our business vision. Furthermore, understanding the needs of Gen Y & Z occupying for more than 70% of our workforce, we have been deploying Refreshing Conversations which focus on real-time and two-way discussion backed up by a digital feedback platform that brings simplicity, engagement across the organization and serves as an avenue to talk about the associate’s overall wellbeing.

NETWORK ORGANIZATION

Today, more than ever, human connection is very crucial especially when we transform our organization towards the network organization which entails more interactions, collaboration and exposures. Fast – Efficiency – Simplicity are the principles we base on to bring about the digital innovations that allow our employees to communicate, connect, engage and more importantly help generating the best ideas to make an impact.

Open, honest, and constant communication is key in engaging with all employees at CCBV. We communicate via multiple platforms—from traditional means to multi-media channels, leveraging on our technology infrastructure, to ensure that our messages reach all our employees, most especially the ones at the frontlines. The deployment of a wide range of communication tools – in sync with the outside world – from Workchat, Workplace, chat bots (My Growth bot, Refreshing Conversations bot, Sales bot, Legal bot), particularly the newly launched Celebrating You platform that focuses on motivation has made our employees feel appreciated as they are recognized regularly and immediately.

With a large number of new hires every year, we have been elevating the onboarding experience, making it 100% online yet engaging enough for them to immense in the people-first culture. Our 30-60-90 roadmap helps people establish self-effectiveness, role clarity, social and cultural integration during their on-boarding process.

THIRST FOR MORE WITH LIFEATCOKE

We have seen disruptions are happening across the sectors, across markets and across geographies which are going in pace and speeding up in scale. The transformation that we have undergone will be successful only when we invest disproportionately on building the right capabilities. The future is now; and it’s a must for us to prepare our associates not only for the current but for them to shine in the future-forward organization.

LIFELONG LEARNING

We empower and pioneer in people development so that they can be their best selves at CCBV. With the aim of providing an environment where our employees are world-class at their current role and preparing them for larger roles in the future, we keep investing heavily in lifelong learning, digital learning, functional mastery through a number of Function Academies, transversal skills and network leadership. Our people with these capabilities will continue our legacy for the next 28 years and beyond.

It’s the thirst for growth and Curious mindset that facilitate our Agile learning culture. Employees are encouraged to drive their own learning agenda through unlearning and relearning; and set high ambitions for their career and at the same time have tons of fun with seamless learning experiences through online, virtual and gamified learning tools. They are also encouraged to take bold decisions and are not afraid to make mistakes, fail fast, try again and learn from failure to become a better version of themselves. From this, we recognize that promising to bring out the best in our employees is such a high-risk high-reward strategy.