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Tầng 25, Tòa nhà Sài Gòn Trade Center,
37 Tôn Đức Thắng, Tp. Hồ Chí Minh

Tầng 25, Tòa nhà Sài Gòn Trade Center, 37 Tôn Đức Thắng, Tp. Hồ Chí Minh


Life Insurance


Is the no. 1 choice of life insurance
for every Vietnamese family

Is the no. 1 choice of life insurance for every Vietnamese family

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Prudential Vietnam is a subsidiary of Prudential plc, a leading global financial group that provides life and health insurance and asset management, with a focus on Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals.

As of 31 December 2020, Prudential Vietnam had over 223,000 financial consultants, over 350 sales offices and 1.6 million customers Besides its core business, Prudential Vietnam also focuses on social responsibility. During the period of 2011 – 2020, it contributed VND205 billion across three pillars of education, healthy living, and safety.

In 2019, marking its 20-year anniversary, Prudential Vietnam launched a new brand commitment, “Listening. Understanding. Delivering.”, which reaffirms its commitment to always putting customers first, delivering innovative and comprehensive solutions to support their evolving needs for a healthier and wealthier life while making engagement easier for today’s digital-savvy customers.

Continuously delivering sustainable values to generations of employees, agents, customers, partners and the whole community, in 2014, it was rewarded the Labor Medal II by the President of the Socialist Republic of Vietnam as the recognition for the contributions of Prudential Vietnam to the social and economic development of the country. Moreover, Prudential's pioneering activities are not only being recognized in Vietnam but being acknowledged by leading industry experts from across Asia. The insurer also garnered the International Life Insurer of The Year – Vietnam (3rd year in a row) and New Insurance Product of The Year – Vietnam (2nd year in a row) at the Insurance Asia Awards 2021.


With the purpose “To help people get the most out of life”, our people strategy continuously enables our people to:

  • CONNECT: We promise them a diverse, inclusive and flexible environment where ideas will be welcomed, contributions valued, and everyone is encouraged to bring their true self to work.
    • Culture – A purpose-led, performance-based, risk-savvy culture
    • D&I + Belonging – A diverse workforce and welcoming workplace
    • SWP – The right people in the right jobs at the right time
  • GROW: We promise them the time to grow and develop, with support and feedback when it’s needed and a culture that encourages them to challenge themselves, take good care, and learn new skills.
    • Leadership – Conceptual and culturally aware leadership that grooms talent
    • Learning – Driving culture, risk savviness, promote new way of working, and wellbeing
    • PPL Experience – Simple and seamless work that enables people to excel
  • SUCEED: We promise that they will be empowered to fulfil their potential in a purpose-led culture which creates opportunities for high performing individuals to develop and progress.
    • Performance – Timely, fair, transparent performance management
    • Reward – Reward in the top quartile to attract and retain talent
    • Feedback – A habit of giving and receiving feedback
Those are also our Employer Value Proposition – the overall promise of what a future employee will be offered and experienced when working at the company. Prudential has a diverse culture and an outstanding vision, which are built on 3 main foundations above. As different as they are, these three foundations harmonize perfectly to make Prudential a unique company in the market.


Your health. Our care.
As one of the world-class life insurers, we understand how a good health matters to your life and work. Many of our benefit programs, from prevention & protection to treatment, are developed to take care of you and your loved ones. Some of the most prominent offerings are sports club, health and well-being program, mental counseling, pension plan and life insurance and many more.

Your wealth. Our care.
We believe financial peace of mind is by far more important than any other factors to help you enjoy your life at the fullest. Interest-free loans can be one of the best examples to show the goodwill towards our people. Meanwhile, PRUshareplus is a compelling investment opportunity to help increase your income. And many long-term incentive programs are waiting for you.

Your contribution. Our care.
We would not have been able to achieve tremendous successes over the past years without lots of contribution from our dedicated people. As such, at Prudential, we offer a wide range of recognition programs to award every contribution, from high performance, core value demonstration, successful project completion to coaching and mentoring activities.


The core values of life insurance are fundamentally human – they are built upon human and for human. As a people business, it is always kept in our minds that people are our only asset. With ideas, aspirations, accomplishments & challenges, our people are engaged in all activities to keep our workplace enjoyable and fun!