Building strong corporate cultureCPF has operated its business through “CPF Way” to create common principle based on honesty and integrity. The Company has clearly set expectation and communicated our six values to all employees during the orientation, and has integrated our values in all aspects of human resources management. We encourage our executives to be a “Role Model” for employees. “Culture cultivation program” has been developed with full cooperation of senior executives, business management team, change agents and all employees to ensure that the corporate culture is reinforced and embedded into working practices, behaviours, processes and systems of the organization. As a result, it leads to the creation of CPF DNA in all employees who shall drive CPF to sustainably achieve its predetermined objectives.
Delivering leadership development programAt CPF, we invest in developing workforce capabilities and supporting career growth to ensure employees’ satisfaction and engagement. We develop our leaders at every level by implementing the Leadership Development Program, called Tao Kae Program. The objective is to develop employees’ leadership potentials and get them prepared for business changes and become significant forces in leading business expansions. Participants are given opportunities to develop their business skills and leadership. In addition to guidance given by executives, who act as ‘Sponsors’, participants also exchange ideas and experiences. Roles of sponsors are to guide participants without commanding, support the team with sufficient information, tools and equipment. More importantly, we have adopted ‘Tao Kae’ model to scale up our modular organization by developing cross-functional projects that create opportunities to our employees to collaborate with diverse teams and work on challenging projects.
Developing our people capabilitiesWe equip our workforce with capabilities enhancement via blended-learning. We aim to up-skill and re-skill employees with eight future skills e.g. Data Analytics, Agile Project Management, Design Thinking and Digital Marketing to help them embrace skills needed in the digital era. Our development programs include:
1) Learn by experiences through on-the-job trainings and challenging assignments
2) Learn from others including executive coaching, CPF Leadership Talk and networking
3) Learn by education through a formal professional development program and on-demand online learning with digital platform.