Driving the digital transformation with Digital Business Solutions (DBS)

BAT Digital Business Solutions (DBS) stands at the forefront of our transformational journey, driving digital transformation to unlock commercial value across the entire BAT value chain.

DBS brings end-to-end solutions to create value, leverage technology & data and streamlined processes to BAT. We further accelerate our automation, data and innovation journey; empower our teams with data-driven insights and platforms; delivering digital solutions at scale.

DBS is a key partner to BAT, bringing in new technologies and capabilities for our functions and regions, accelerating our transformation into a stronger, simpler, faster multi-category, consumer-centric business.

We are Bold

Our people are fearless to transform and create innovation. This motivates us to further embed and strengthen the continuous improvement mindset, we provide our people in-house curated learning playlists and collaboration platforms to realize ideas, with a focus on Digital DNA. We are bold to challenge norms –we gamified our recruitment tool through Pymetrics assessment, and also revamped the way we identify and assess our people through Leadermeter Online assessment – measuring candidates on motivations, drive, ambition & capacity to advance, compared against two levels up. Using the results, we also address their development gaps through targeted learning playlists.

We are fast

From conceptualizing new generational products to producing them, we implement big data and Robotic Process Automation in our everyday tasks – embedding technology and simplification at its best. We are quick in anticipating and shaping our digital DNA future. We have a strong Data & Analytics team, but continue to bring in new capabilities, covering supply planning, new products introduction etc, pushing us further up the value-adding curve as a key partner of BAT.

In DBS, we provide the right mix to ensure that sustained high performance is recognized and rewarded on-time. Our recognition framework is platform-enabled, making recognition fast and easy for our people to reward and be rewarded. Alongside their achievement, all winners are celebrated, and recognized through our internal communication channels, allowing our people to feel belonging and continue to be their best selves whilst transforming the business.

We are empowered

We believe and invest in our people’s future potential and see their career as a long-term commitment. Through continued development opportunities, we prioritise learning and their success is ultimately defined by themselves. We support them by providing readily available information allowing them to take the driver seat, steer their career direction and go down a multitude of paths, diversifying their experience within BAT. Leveraging our education assistance program, our people are encouraged to further studies, attain new digital capabilities, certifications, and skillsets; while we continue to unleash their potential through programs such as Leading Self, Leading Team, Global Graduate Program that focus on developing our next generation of leaders. We groom our people to be high performing leaders, expanding their career pathway options beyond DBS and provide them with exciting placements and projects. With the enabled supportive environment, people continue to thrive to their full potential with rewarding and fulfilling career growth.