Talavera Office Park 22nd Floor
JI. TB Simatupang Kav. 22-26
Jakarta 12430 . Indonesia
Talavera Office Park 22nd Floor JI. TB Simatupang Kav. 22-26 Jakarta 12430 . Indonesia
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Over the years, Shell has developed alongside the people of Indonesia. The company’s overriding belief is that long-term success depends on being able to strike the right balance between economic growth, care for the environment and social development.
Shell continues to see steady growth in the country and is committed to developing its business here. Shell sees itself playing a major role in Indonesia’s new infrastructure projects by providing world-class products and energy solutions to both industrial and retail consumers.
Lubricants and RetailOur lubricants business was the starting point of our downstream presence in Indonesia. Today, we have the largest lubricants market share in the country, serving both motorists and industrial customers. This market is expected to grow as figures for vehicle ownership have increased in the country in the last few years. Shell expects, therefore, to increase its market share even further.
In the B2B sector, we are committed to growing together with our customers by offering our expertise and technical support. To our retail customers, we deliver quality lubricants that ensure they get the best value and performance from their vehicles which does not compromise on their safety.
In 2005, with the opening of our first fuel station in Lippo Karawaci, Shell become the first international energy company to have a retail presence in Indonesia. Today, we operate over 100 retail sites in Greater Jakarta, Bandung, East Java and North Sumatera under the CODO (company-owned, dealer-operated) or DODO (dealer-owned, dealer-operated) scheme.
To better serve our growing lubricans market, Shell has, since 2015, operated its own lubricants blending plant in Marunda, Bekasi, boasting an installed capacity of 136 million liters per year. Today, almost all of Shell’s lubricant products in Indonesia are “Made in Indonesia”.
At Shell we are constantly evolving our products in line with modern vehicle engine innovations and the needs of our customers. Recent examples include our PurePlus and Dynaflex technologies. Our innovation in Downstream businesses will play an important role in the future of mobility.
Shell Indonesia is also known for revolutionising the customer experience at our retail stations, offering quality and innovative products and services. These include the introduction of Lube Bays for easier customer convenience; Shell Select stores, Deli2Go stations and Ready-to-Eat brands to serve our customers’ lifestyle needs.
Commercial solutionsShell has also played a part in the development of Indonesia’s infrastructure.
In 2006, Shell started its Commercial Fuels and Marine businesses in Indonesia, providing oil products and related technical support to the industrial, transport and mining sectors. Our Shell Marine business offers marine lubricants for both local and international customers.
We serve international customers at the key ports of Jakarta and Surabaya while local customers, can purchase our marine lubricants directly from Shell Marine distributors across the country.
We currently have stock point centres in Medan, Batam, Jakarta, Surabaya, Balikpapan, Makasar, Bitung, and Sorong, but are continuously expanding our port coverage.
Shell also provides bitumen products for Indonesia’s highways and urban roads, having established a vast network of third-party bulk depots, including in growth areas like Kalimantan. Shell Indonesia drum supply also covers more than 10 distribution areas in Sumatra, Java, Kalimantan, Sulawesi and the Nusa Tenggara islands.