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8/F Watson House,
1-5 Wo Liu Hang Rd,
Fo Tan, N.T. HK

8/F Watson House, 1-5 Wo Liu Hang Rd, Fo Tan, N.T. HK




A.S.Watson Group is the world's largest international health and beauty retailer
with over 16,000 stores in 27 markets. Every year, over 5 billion customers and
members shopped with our 12 retail brands in stores and online

A.S.Watson Group is the world's
largest international health and
beauty retailer with over 16,000
stores in 27 markets. Every year,
over 5 billion customers and
members shopped with our
12 retail brands in stores and online

Head Count

1000 ++



Explore opportunities with us!



Who We Are

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer with over 16,000 stores in 27 markets. Every year, over 5.9 billion customers and members shopped with our 12 retail brands in stores and online.

A.S. Watson has a long heritage in giving for 180 years, and we are committed to making a difference to the world through a wide range of corporate social responsibility efforts that are designed to benefit our staff, customers, shareholders and wider community, to bring more to the lives of everyone we touch.

With over 140,000 employees worldwide, including 12,900 in Hong Kong, A.S. Watson Group is also a member of the world renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in 50 countries.

Our Purpose

SMILE is the universal language of LOVE that have no boundaries across cultures and races. It brings people together, making them feel confident and hopeful. For 180 Years, A.S. Watson upholds a clear purpose – To put a smile on our customers’ faces

Whether it was giving free medicines to the underprivileged in the past, or protecting people’s health during COVID today, it is our proud heritage and continuous commitment to bring a smile to everyone. Together, we shape a better planet and a better tomorrow with smile.

Our O+O Retail Strategy

As the world’s largest international health and beauty retailer, A.S. Watson sets O+O (Offline Plus Online) as the new standard for retail.

Our O+O retail strategy is an ecosystem that is powered by technology, big data and artificial intelligence, not just about having physical stores and also an online store. Different from traditional Omnichannel or O2O model (online to offline or offline to online) from the past generation that drove customers from one channel to another, O+O retail is more about creating an integrated offline and online experience to better serve customers’ needs through digital transformation, that enables them to shop across any channel, anytime, anywhere.

To be able to deliver O+O (Offline plus Online) experience with excellence, it’s a combination of our extensive 16,000+ physical store network as core touchpoints, our 140,000-strong customer service workforce, integrated with digital platforms, 100+ eCommerce platforms, and very importantly, the customer connectivity with our base of 139 million loyalty members. Capitalising on the in-depth and sophisticated customer insights, we are able to provide the most personalised O+O experience which not only delivers the best offer to our customers, but also growth to our business.

From a traditional local dispensary to a leader in O+O retail, what have driven us to grow fast are our intense focus on customers connectivity and agility – a determination to accelerate our digital transformation to strengthen customer interaction across all offline and online channels. This unique O+O retail strategy drives us to bring customers a healthier and more beautiful life and delivers our promise – to put a smile on our customers’ faces.

Our Unique Culture

At A.S. Watson we understand that our employees make us who we are. That is why we employ the most talented people who demonstrate our DNA every day:
  • Passion+: Bringing positive energy to everything we do. A desire to constantly learn and improve. A joy in exceeding customers’ expectations.
  • Commitment+: Having the company’s interests at heart. The dedication to go the extra mile. The energy to drive results, having a positive impact on the bottom line.
  • Teamwork+ : Working with openness, trust and respect. Taking value from alternative viewpoints. Achieving more through synergy and collaboration.
  • Science+ : Creating simple, smart and pragmatic solutions that turn strategy into action. Always using proven facts for decisions.
  • Innovation+: Working smarter to get better every day. Creating more value and better results from new ideas, or new ways of doing things.

Talent Development in A.S. Watson Group

A.S. Watson believes that the only way to stay ahead of the competition is to be agile and keep learning. Learning should be a lifelong journey for everyone. We design and offer a wide variety of development programmes via training sessions and on-the-job coaching to let our colleagues broaden their perspectives, gain a better understanding of our diverse businesses, and share their knowledge and experience.
  • A.S. Watson Retail Academy
    A.S. Watson Group has launched the A.S. Watson Retail Academy - the first local retail academy in the industry – to manage all talent development programmes. We are also the first local company to offer a Professional Diploma in Retail Management, a Qualifications Framework (QF) level 5 programme, equivalent to a bachelor’s degree. This programme is jointly developed by our People Development Team and the Institute for Entrepreneurship of the Hong Kong Polytechnic University.
  • Upskilling
    Moreover, we offer a series of upskilling programmes in critical functions including sales operations, supply chain and trading for key managers. These blended learning programmes combine experiences, exposure and education to keep our managers’ skills relevant and futureproof.
  • A.S. Watson InnoTeam
    InnoTeam is one of A.S. Watson’s global talent development programmes. It brings teams of talents from different markets together for a range of challenging exercises to help drive the Group’s innovation.
  • Reverse Mentoring Programme
    Reverse mentoring Programme is another interesting approach, where our young, digital-native team members help senior executives to stay up-to-date on business technologies, workplace trends and customer needs.
  • Digital Fitness
    We have designed a range of digital skills interventions targeting business leaders and teams to continue to strengthen our customer obsessed mindset and culture.

Our Commitment

At A.S. Watson, Corporate Social Responsibility is about our passion and commitment to give back to our global community and create a healthier and more sustainable world. Together, we task ourselves to deliver our social responsibilities under four pillars – Our Community, Our Customers, Our People and Our Planet.

MORE for Customer, Communities and the Planet

A.S. Watson sees itself having a role in the Broader Community. Right from the very beginning, A.S. Watson has been about more than just a business. It realised its mission is to care for people’s wellness so it offered free medicines to the needy when it was small dispensary. We see ourselves as not just being present in communities, but playing a role in them, and we take that responsibility very seriously and want to do MORE for our customers, communities and the planet.
  • Global Millennials CSR Committee
    Our Global CSR committees were established 10 years ago, with ambassadors in each market, to ensure that our global priorities are applied in ways that can make the biggest difference to each community. More recently, we have set up Global Millennials CSR Committee. Young people are the future of our world, and this is a way to make sure their voices are heard. The 13 millennials from Asia and Europe help us bring fresh ideas and accelerate along our CSR roadmap. They are doubling as Chief Smile Officers, leading our Global Smile Campaign to boost global happiness by encouraging everyone to smile.
  • A.S. Watson Global Smile Campaign
    As a kick off event to mark our 180th Anniversary, the A.S. Watson Global Smile Campaign was launched globally across 27 markets to promote a culture of happiness and raise awareness of mental health and wellbeing.

    We believe that smiling is one of the most powerful ways of influencing others and spreading happiness. We teamed up with our business units and business partners to launch a series of Smile Inside out activities and social media feeds focusing on the three main wellbeing aspects: Get Active, Think Positive, and Love Yourself & Others. Over 500 social media posts were published, reaching over 760 million customers.