20F Wheelock Square, 1717,
Nanjing Road West, Shanghai 200040
20F Wheelock Square, 1717, Nanjing Road West, Shanghai 200040
To be a company where employees
love to work, great brands aspire to
be part of and investors believe in.
To be a company where employees love to work,
great brands aspire to be part of and investors believe in.
Explore opportunities with us!
COMPANY PROFILECoach is a global design house of modern luxury leather goods, apparel, footwear, fragrance, eyewear and a full range of lifestyle accessories. Founded in 1941, Coach has a longstanding reputation built on quality craftsmanship and is defined by its confident New York style. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach.
Accounted for about 70% of Tapestry’s sales with an annual revenue business of USD 4.22 billion in fiscal year 2019, nearly 1,000 directly operated stores and 13,500 employees globally, Coach teams are focused on providing tremendous value and exceptional experience for customers.
OUR HISTORYCoach started as a family-run workshop in New York City in 1941. Its six artisans set out with a simple goal: to make beautiful, functional items in modern shapes from the finest leathers. As a pioneer in the leather goods and accessories space, the brand went on to establish itself as the Original American House of Leather. Coach remains inspired by its rich heritage, with the spirit of innovation it has had for more than 75 years.
OUR VALUEWe are Optimistic… we believe that with hard work and determination anything is possible. We foster and create opportunities for success and growth in everything that we do.
We are Innovative… we believe in the power of individual and collective creativity and imagination! Our inquisitive approach enables us to create new ways of thinking that inspires the world around us.
We are Inclusive… we warmly welcome all people, embracing our differences and inviting a diversity of perspectives. We believe there are no limitations on what you can achieve because of nationality, religion, race, sex, age, disability, sexual orientation or gender identity and expression.
A DYNAMIC, DIVERSE & INCLUSIVE CULTURE & ENVIRONMENTOur values is not bestowed by previous generations or borrowed from tradition. It is determined by quality, craftsmanship and creativity - and the opportunity for self-expression that our employees provide. We believe anyone from anywhere can have the best idea and, with hard work and dedication, anything is possible. We aim to be a company where employees love to work, great brand aspire to be part of and investors believe in.
INSPIRED CAREER BY DESIGNOur people are the main drivers of our business. We focus on their development, and committed to helping our employees grow and to providing an engaging work environment with people empowerment culture. We encourage our employees to bring something special and something different to the table to do their very best, to achieve and take personal pride in what they do — we’re incredibly dynamic with high performing culture where we celebrate success.
Everyone is part of our global house of brands.
Every contribution makes an impression that is part of something growing, beautiful and unique.
We provide a holistic performance management system with three key levers in which employees can participate and navigate their careers.
- Become your best self - We’re invested in helping our employees grow personally and professionally through ongoing feedback, coaching and diverse learning opportunities
- Explore the possibilities within our global house of brands - We offer exciting opportunities for career movement across brands, regions and functions
- Your hard work, dedication and passion for our brands is celebrated - Make an impact and be recognized and rewarded through competitive compensation, benefits and exposure to the Tapestry house of brands and industry
LEARNING AND DEVELOPMENTOur people are the main drivers of our business. We focus on their development, and committed to helping our employees grow and to providing an engaging work environment with people empowerment culture.
Coach provide learning and development opportunities for all levels including Leaning Lunch, Onboarding Training for new joiners, Common Thread for people managers, Emerging Leadership Program for director above levels. In FY20, we organized over 22 sessions with 987 participants going through these programs in China. In addition, we launch program called “Learning on the fly” to enable e-learning.
RETAILFor the retail store, nearly 3,000 staff (including full-time and part-time staff) have been trained by an online interactive learning platform called “Coach Journey”, 100% coverage in Coach China. It includes a global on-boarding plan critical to setting the tone and expectations for new associates as well as learning materials about our brand history, product and services.
Also each year, Coach will hold an annual regional event called Store Managers Conference (SMC), involving the retail team leaders from China, Hong Kong, Taiwan, Japan, Korea, Singapore, Malaysia, and Europe. The last session with physical gathering was organized in Macro in 2019. Recently, we also hosted virtual SMC 2020 giving the pandemic challenges, and around 1000+ leaders joined the on line event. SMC provides the marvelous opportunity for all retail leaders to connect with Company’s strategy and new training initiatives.
DIGITAL INNOVATIONIn Coach, our employees are connected digitally. We build an internal WeChat account called Coach Zone to share company news, learning opportunities, event enrollment and exciting moments. It has 100% following rate and 90% registration rate, which helps employees to know company events and register the one they like the first minute they see the news.
We are also connect with customers via Coach China Retail KOL Program. We have cultivated at least 20 KOLs from the existing retail team. Most of them have tens of thousands followers and likes on Red book or Tiktok. Our staff have always been encouraged to show off their potential and passion in full in their work. In the past year Coach China have delivered 20 sessions of KOL trainings in purpose to build the capability of digitalization innovation.
EMPLOYER BRANDINGWe are actively interacting with talent internally and externally via Coach Recruitment Wechat, internal referrals and candidate job applications are much easier with only fingertips clicks; in addition, we are launching mobile based APP in Retail so that Store Managers can hire via a streamlined process.
Coach used diversified ways for Employer branding. We designed unique slogan and images for Coach China-“ZAO出你的时尚梦” and provide a Coach Insider view and show Coach values, benefits and cultures using various forms of staff videos, stories, interactions, gifts and surveys to build connection with audience on Coach Recruit WeChat, LinkedIn, recruitment day and campus talk.
RECOGNITION AND ENGAGEMENTThe launch of Coach Global People Information Systems and Shared People Services enables both employees and People Managers to have the ownership and accountability of their team management and engagement. This is a powerful tool for people and talent management, as those systematic, transparent, real-time/on-demand, with easy-to-use processes and systems can enable staff to work at anytime, anywhere. More importantly, it is also a great platform to support the global multi-brand strategy. 21,000 employees in over 26 countries are now enjoying the benefits of easy/on-demand access and convenience from the systems.
Coach also launched Recognition & Reward Program for Corporate & Retail staff High Performers. This is a comprehensive and standardized R&R program covering both corporate and retail staff. It includes CEO breakfast for Coach new joiners, diversified recognition award like Star of the Quarter, Long Service Award, President Award, Lew Frankford Award and Million dollar club for top sellers in the field.
BEST-IN-CLASS & EASY-TO-USE ONLINE TOOLS & PEOPLE SERVICES SUPPORT AVAIABLE ANTYIME, ANYWHEREWe provide the best-in-class Global People Information Systems and Shared People Services – enabling both employees and People Managers have high ownership and accountability of their team management and engagement. It is also a powerful tool/platform for people and talent management that is systematic, transparent, real-time/on-demand, with easy-to-use processes and systems, which enable staff at anytime, anywhere.
WORK AND LIFE BALANCECoach focus on work life balance. Coach corporate employees enjoy Summer Hour, which starts from the end of May to Early September, enables staff early leave on each Friday if it doesn’t conflict with their work. There’s also an Event Committee with 11 volunteers to initiate lots of employee relationship activities like annual dinner, sponsorship for Gym, watching movie, football/badminton games, painting, hand making, Festival seminar like Kid’s day, Women’s day, The Dragon Boat Festival... This events gains high recognition and participation for employee and enhance company loyalty and belongings.
- Achieved a score of 100 four years in a row on the Human Rights Campaign’s Best places to Work for LGBTQ Equality
- Maintained a Board of Directors with ethnic, gender & national diversity
- Recognized on the Forbes’ World’s Best Employers list 2020
- Recognized on the Forbes Diversity & Inclusion List in 2018, 2019
- Aon Best Employer in China in 2018
- “Best Employer Brand Communication Award” in the “Employer Branding Creativity Awards in Greater China” in 2018
- Signed the CEO Action Pledge for Diversity & Inclusion in 2017
- Recognized by 2020 Woman on Boards and Women’s Forum of New York for Board diversity in fiscal 2017
- Best Companies to Work for in China, Singapore, Malaysia and Korea by the HR Asia Magazine in 2020.
"Inspired Careers by Design
Everyone at Tapestry is part of our global house of brands. Every contribution makes an impression that is part of something growing, beautiful and unique. By Janet Zhong, VP, Head of HR - Coach & Tapestry Asia Coach & Tapestry"
Tapestry 的每个人都是我们全球品牌家族的一员。 每个人的贡献都是成长、美丽和独特事物的一部分。By 钟秋娟, 亚洲人力资源副总裁"
Coach占母公司Tapestry集团销售额的约70％，2019财年营收为422亿美元，全球有近1, 000家直营店和13, 500名员工，Coach团队致力于为客户提供最大的价值和卓越的体验。