BetterPlace and TROOPERS Team (BetterPlace)

BetterPlace, Asia’s biggest frontline workforce management SaaS platform, has announced the acquisition of TROOPERS, Malaysia’s leading flexi-talent solutions technology player.

The acquisition of TROOPERS will integrate TROOPERS’ automated gig matching and rostering features into BetterPlace’s comprehensive SaaS platform, accelerate BetterPlace’s presence in the region and establish a stronger foothold in Southeast Asia.

TROOPERS, founded in 2017, is a flexi-talent solutions platform that offers on-demand, pre-screened, part-time frontline workers to enterprises, enabling them to scale up their gig workforce based on operational demands.

With a machine learning algorithm achieving a 95% matching rate, TROOPERS has helped over 50,000 gig workers in Malaysia find employment since its inception.

The acquisition of TROOPERS follows BetterPlace’s recent expansion in the region. In February 2023, BetterPlace acquired Indonesia’s leading blue-collar workforce fulfillment platform, MyRobin, marking the company’s first venture into the Southeast Asian region.

According to Pravin Agarwala, Co-Founder and Group CEO, BetterPlace, Southeast Asia is expected to see significant growth in demand for gig workers in the next five years, with the gig economy growing by 31% since 2017, well ahead of the growth in conventional workforce.

“In Malaysia alone, 84% of hiring managers prefer hiring gig workers. We are pleased to offer a robust SaaS solution catering to the growing market demand. Our comprehensive SaaS platform and artificial intelligence (AI) based algorithms, combined with TROOPERS’ innovative flexi-talent solutions, enable enterprises to effectively tackle challenges such as high attrition rates, escalating labour and management costs, and skilled workforce shortages. Concurrently, frontline workers can optimize their earning potential through TROOPERS’ proprietary gig matching algorithms,” Pravin added.

Joshua Tan, Co-Founder and CEO, TROOPERS, said, “Majority of the workforce ecosystem in Southeast Asia is informal, making it difficult for workers to discover supplementary jobs or increase their earning potential. Additionally, workers do not have the necessary skills to match growing enterprise requirements. Building on the principles of transparency, accountability, and legitimacy, we started TROOPERS to address talent shortage & workforce productivity for enterprises while creating better livelihoods for workers in Malaysia.”

Joshua added that TROOPERS are eager to utilize BetterPlace’s technological prowess and industry knowledge to scale their offering, potentially transforming the landscape of frontline work in Southeast Asia.

Founded in 2015, BetterPlace is Asia’s largest SaaS and frontline workforce management platform while TROOPERS is a digital HR Tech platform for flexible work that aims to grant equitable access to flexible work for all Malaysians to work and earn in a legitimate, transparent, and accountable ecosystem.



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