TACO, an Indonesian company specialising in interior product solutions, has firmly established itself as an industry leader. Its diverse product range includes High-Pressure Laminates (HPL), PVC Boards, PVC Sheets, Edging, Hardware, Vinyl-SPC Flooring, and Multipurpose Adhesives. Notably, TACO is the largest manufacturer and distributor of HPL in Southeast Asia.
TACO’s commitment to customer satisfaction is demonstrated through its vast distribution network across Indonesia, ensuring accessibility to its premium interior solutions. With a wide array of colours, motifs, and textures, TACO stays at the forefront of design trends.
As a Premium National Brand, TACO upholds the highest standards of quality and integrity. It holds certifications such as ISO 9001 for quality management, ISO 14001 for environmental management, Singapore Green Label, and TKDN for its High-Pressure Laminate and Adhesive Products. These certifications reflect TACO’s commitment to quality and compliance with international standards. Additionally, TACO consistently earns the trust of customers, having received accolades including the Top Brand Award, Indonesia’s Best Brand Award for the HPL category, and the Superbrands Award for its Vinyl Flooring products.
In the past five years, TACO has experienced significant growth. This is reflected in the establishment of the Experience Centre at IDD (Indonesia Design District) PIK 2 and the Material Lab at FIO Carpet Store in Dharmawangsa, South Jakarta, both of which allow consumers to experience TACO’s products firsthand, deepening their understanding and appreciation.
Furthermore, TACO has strategically opened seven distribution centre warehouses nationwide, enhancing its ability to serve customers efficiently. The company is committed to innovation and continuously launches new products to meet the evolving demands of the market.
Beyond product offerings, TACO is dedicated to nurturing the Indonesian creative industry. Through initiatives such as the Mitra TACO programme, which offers training to Micro, Small, and Medium Enterprises (MSMEs) to help enhance their businesses, TACO currently has around 7,000 registered participants. Additionally, the company collaborates with designers and artists to foster creativity and support local talent.
TACO: Leading the Charge in Workplace Culture and Innovation
As the workforce evolves with Millennials and Gen Z at the helm, companies like TACO are at the forefront of reshaping workplace culture and fostering innovation. With a strong focus on diversity, digital transformation, and corporate responsibility, TACO is not just preparing for the future—it is setting the benchmark for the entire industry.
By the end of 2024, TACO will proudly employ 1,401 individuals, with Millennials and Gen Z making up a remarkable 95%. Notably, half of TACO’s CEOs are from the Millennial generation, bringing fresh perspectives and innovative ideas to the leadership team.
Embracing Diversity and Innovation
At TACO, diversity is not just a catchphrase—it is the driving force behind the company’s success. By uniting individuals from diverse backgrounds, experiences, and perspectives, TACO has fostered an environment where creativity flourishes. This diversity of thought stimulates innovation, encouraging the team to explore new ideas and solutions. With Millennials and Gen Z at the helm, TACO is pushing the boundaries of possibility, leading to the creation of unique products and services that resonate with today’s consumers.
The influence of Millennials and Generation Z, the first true digital natives, is spreading across all facets of modern life. This impact is shaped by their distinct characteristics, experiences, and relationship with digital technology. Beginning in 2023, TACO has embarked on a digital transformation of its talent development and management processes, introducing TACOnnect and TACOllege.
Investing in Future Leaders
As one generation passes the torch to the next, TACO is committed to preparing future leaders. With initiatives such as a learning management system and performance evaluation framework, TACO empowers employees to take control of their development. With over 70% of Millennials poised to assume leadership roles by 2023, TACO is laying the groundwork for a new era of leadership that embraces change, innovation, and inclusivity.
Cultivating Company Culture and Corporate Responsibility
At the heart of TACO’s success lies its company culture, grounded in core values of employee well-being and social responsibility. From flexible working hours to CSR programmes that address societal issues, TACO is dedicated to creating a workplace where employees feel valued, secure, and supported. The company’s Environmental, Social, and Governance (ESG) strategy further demonstrates its commitment to sustainability and ethical business practices, ensuring a positive impact on the world. All these efforts are transparently shared with the public through digital platforms, including the company’s Instagram account @life.at.taco.
Driving Excellence Through Achievement
Thanks to the efforts of its Human Resources team, TACO has earned numerous accolades both nationally and internationally, including the HR Excellence Award, Top Human Capital Award, and Top Digital Awards. Most recently, TACO proudly received two prestigious recognitions at the HR Asia Awards 2024: Best Company to Work For and Most Caring Company Branding.
Looking ahead, TACO remains dedicated to pioneering innovative approaches to workplace culture and leadership development. The company aims to continue setting higher standards for itself and the industry, driving excellence not only in achievement but also in its positive impact on employees, customers, and communities. With an unwavering commitment to diversity, innovation, and corporate responsibility, TACO strives to inspire others and create workplaces that thrive in the new era.
